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Distributors Playing A More Prominent Role In Channel Demand Creation
As suppliers vie to increase partnerships across markets and geographic locations, distributors are becoming more vital to the success of channel demand initiatives. At the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and brand penetration among partners, prospects and even […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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