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The Importance Of Partner Profiling In Today’s Channel Environment
William Gilsing, VP of Global Channel Strategy, hawkeye Channel The emergence of cloud-based solutions and the recurring revenue model has altered partners’ business models and what it takes for them to be successful. Vendors are finding it’s more important than ever to employ a best-in-class methodology to ensure they’re recruiting and onboarding the right partners — the […]
HP Helps Partners Accelerate Cloud Sales Opportunities
HP recently announced two new programs designed to help partners expand sales opportunities via the cloud. With the new initiatives, partners can leverage HP Cloud Services, the company’s public cloud. Currently available via a private beta, the new additions to the Cloud Builder Program will “enable global system integrators (GSIs) and value-added resellers (VARs) to […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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