By Hayley Marnes, Global Head of Channel, Volume Within Volume, our philosophy for effective partner engagement is rooted in four key pillars: Gain, Train, Empower and Retain. Gain the partner, instill the knowledge and tools necessary to understand the business, empower them to transform this knowledge into real value for their business and drive revenue […]
By Amanda Phillips, MD & Head Of Strategy, Volume Global Channel partners have consistently proven critical to the success of vendor marketing strategies, especially those operating on a global scale. For large tech firms that have internal resources stretched to their limit, partners are invaluable, especially in their ability to offer expertise, as well as […]