Channel Marketer Report

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Zift Solutions Releases New App For Hootsuite

Zift Solutions has developed a new app for Hootsuite designed to allow users to import social streams, publish content and access marketing support materials. The app is available within the Hootsuite App Directory. Through the app, users can integrate marketing content and materials within the Zift marketing system into their existing Hootsuite accounts. This allows marketers to […]

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Marketing Advocate Acquisition, Customer Base Growth Drive Year-End Results For Zift Solutions

Zift Solutions recently announced financial results for the 2014 fiscal year, citing the strategic acquisition of Marketing Advocate and year-over-year customer base growth of 120% as key milestones. During 2014, Zift Solutions saw its employee base grow by 50% due to a combination of new hires and employees transitioning from the Marketing Advocate acquisition. The […]

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Orasi Software Tackles Lead Nurturing With Zift Solutions

Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing operations even more complex. In addition to a lack of resources, Orasi faced several other challenges, including an insufficient contact database. In the below […]

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Zift Solutions Acquires Marketing Advocate

Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space. With both teams bringing more than two decades of channel marketing expertise, the acquisition is positioned to help Zift Solutions reaffirm its commitment to facilitating collaborative sales and […]

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Zift Solutions Augments Social Media Syndication Offering

The Problem: Social networks, such as Twitter and LinkedIn, are becoming prime outlets for marketers to syndicate content, build awareness and generate leads. But establishing meaningful and genuine relationships with partners, customers and prospects is sometimes an extensive and time-consuming process. As a result, marketers who wear many hats are forced to address more urgent […]

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Is Your Partner Portal Not Living Up To The Hype?

  Partner portals and PRM systems are top investments for many vendors; but they simply are not delivering optimal results.  While these solutions were designed to help vendors amplify partner engagement and overall sales and marketing productivity, they are not being used effectively enough to make the investment worthwhile.

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Realizing The Value Of Content Curation Across The Channel

Research conducted by SiriusDecisions has confirmed what some marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally.  With 67% of the researching and consideration process now done online, most buyers are first turning to search engines. So how can vendors and their partners get found […]

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Social Media – The Root of Modern Marketing [Infographic]

The results are in and they confirm that social media can have an extremely positive impact on channel marketing results. Forrester research notes that 85% of business decision-makers believe at least one social media channel is very important when making a buying decision. On the solution provider end of the spectrum, 34% of high-tech companies […]

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