Channel Marketer Report

Topics

Channel Check-Up: Don’t Give Up On These New Year Resolutions

Five strategies to kick off a new ‘roaring twenties’ By Theresa Caragol, Founder and CEO, AchieveUnite It’s happened again… with Thanksgiving, Christmas and New Year celebrations you have over indulged and are still recovering from the party hangovers (we won’t tell). The obligatory New Year resolutions have been made and no doubt include health and fitness […]

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At Pivot3, With-Partner Planning Boosts Effective Co-Marketing, MDF Usage

Pivot3, a provider of intelligent infrastructure solutions, has enhanced its global partner program to maximize partner success and provide predictable profitability while bringing Pivot3 solutions to market. Aimed at deepening the company’s relationships with a compact networks of partners, the program’s enhancements include greater access to joint marketing funds and qualified leads, expanded training options […]

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Cohesity Enhances Channel Program To Recruit, Support Strong Partner Stable

Cohesity, a data management solution provider, has enhanced its channel partner program to meet the growing opportunities for partners globally. The program focuses on simplicity and transparency, with streamlined processes for incentives and market development fund (MDF) management, generous bonuses for bringing in new customers, as well as the ability to clearly differentiate partner capabilities. “Our enhanced […]

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How ASG Adjusts Channel Program To Focus Partners On Business Unit Buyers

If there’s a memo that channel leader Wayne Monk didn’t miss, it’s the one that technology buying power is shifting steadily from IT department to line-of-business decision makers. Witnessing first-hand that business unit buyers are accounting for an increasing share of sales, and expecting the trend to continue as forecast, Monk, senior vice president, global […]

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Impartner Promotes Kerry Desberg To CMO

Impartner, a channel management platform provider, has promoted Kerry Desberg to Chief Marketing Officer (CMO). In this role, Desberg will be responsible for leading the strategy, planning and development of Impartner’s global marketing initiatives, continuing to build a worldwide marketing organization that can support the company through its next phase of growth. Desberg, who was previously Impartner’s […]

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To Optimize Client List Sharing With Partners, You Gotta Start With Building Trust

By Sean Blanda, Director of Content, Crossbeam For such a touch-and-go relationship, it’s funny we call it “channel partnership.” Most partner relationships are a bit of a dance. We want to help one another, but there’s a bit of a mistrust at play. In a perfect world, you and your partner would both share all […]

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Red Hat Boosts MDF Usage With Program Management Platform And Service Support

While so many channel marketers struggle to get partners to take advantage of the market development funds (MDF) they offer, the situation at Red Hat, a leading provider of enterprise open source solutions, is substantially different. In the past two years, the number of partners that are participating in the company’s MDF program has climbed […]

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ZINFI And SugarCRM Partner To Offer Integrated CRM-PRM Solution

ZINFI Technologies, a unified channel management (UCM) solutions provider and supplier of through-channel marketing automation and partner relationship management (PRM) software, and SugarCRM, a customer experience applications vendor, are offering an integrated CRM-PRM solution. ZINFI’s PRM platform is powered by a set of do-it-yourself tools for small to large enterprises to automate and manage their channels effectively. ZINFI’s […]

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Heather K. Margolis: It’s Time To Think Differently About Partner Demand Generation

Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of strategic channel marketing communications to channel and Partner […]

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To Generate Leads, Proactive Referral Partners Keep Eyes Open For Opportunities, Initiate Conversations

Recognizing that B2B buyers give more credence to comments from colleagues and peers, user reviews and third-party/analyst reports, marketers are striving to make sure that these go-to sources are more proactively making recommendations about their products and services. Rather than wait for a prospect to ask advice about a business issue or recommendation on a […]

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