Channel Marketer Report

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Zift Acquires Elastic Grid; Deepens Concierge and Managed Services Offerings

Zift Solutions, a leading supplier of enterprise channel management solutions, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services. “With the acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel […]

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Allbound Appoints New President, Secures Round of Venture Funding

Allbound, a leading partner relationship management (PRM) platform, has named Mike Chadwick as the company’s Chief Executive Officer. A veteran tech executive, Chadwick is taking the helm from Allbound founder Scott Salkin, who will remain on the board of directors and serve as Chief Innovation Officer, focusing on product and brand strategy. Allbound also announced […]

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Why Prescribed and Personalized Marketing Is Needed for the Channel

By Jeff Mesnik, CEO, ContentMX As a technology marketer, you know that building demand generation campaigns takes planning and coordination. Your message is deliberate and coordinated and the sequence and timing of communications are relevant and important. Demand generation is filled with both long term and short term strategies, all for the purpose of identifying […]

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Case Study: To Win SMB Business, Xerox Overhauls Channel Partner Platform

With more than 5,000 partners helping to boost Xerox’s global annual sales to $11 billion, it’s hard to imagine that the enterprise operated anything less than a well-run channel program. But when the company determined that the small and midsize business segment represented a significant opportunity for growth – and that 75% of the overall […]

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ChannelChat: Are You in The Dark About Shadow Partners?

Episode 13: Jay McBain, Forrester Jay McBain, principal analyst, global channels at Forrester, has long been heralding the emergence of new categories of solutions providers he calls shadow partners. During this ChannelChat, McBain describes who these shadows partners are, why they’ll play an important role in helping vendors grow their business, and how soon brands […]

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Channeltivity Adds Channel Partner Training and Certification Function to Its PRM Solution

Channeltivity has introduced a channel partner training and certification module to its cloud-based partner relationship management (PRM) solution. The new module was designed to deliver the rich functionality of a learning management system that is tailored to the unique needs of channel programs and available directly from their full service partner management hub. By seamlessly […]

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Partner Loyalty Isn’t the Same Thing as Your Rewards Program!

By Tracy Delphia, Market Analyst for B2B and Channel, ICLP “I want to start a partner loyalty program.” We get calls with some version of that query regularly at ICLP.  What the caller invariably is asking about is some kind of incentive program for their partners. “Loyalty” and “incentives” have become conflated in the minds of many […]

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Aprimo Advances Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

Aprimo, a global leader in enterprise marketing operations and through-channel marketing automation (TCMA) technology, has enhanced its Aprimo Distributed Marketing product enabling it to propel automation and scalability of localized integrated marketing campaigns. The new features advance the solution’s ability to enable channel partners to easily execute local ad campaigns and generate more sales-ready leads by aligning […]

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Channel Management for Hire

By Norma Watenpaugh, founding principal and CEO, Phoenix Consulting Group If you are like most channel management organizations, you are continually pressed to do more with less.  Although two-third of IT products and services are sold through channels, my guess is that you don’t have two thirds of the sales and marketing budget to enable […]

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ChannelChat: The ESET Partner Council: Listening and Learning To Fuel Growth

Talk about not resting on your laurels! At the same time that ESET, an IT security company, announced a record 40% year-over-year increase in channel partner growth, the company also heralded the launch of its new Partner Council. The advisory group, said the company, would include 10 active partners initially who would participate in quarterly […]

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