Channel Marketer Report

Topics

How Vendors Can Accelerate Transformation of Their Channel Strategies to Support XaaS

With the global anything-as-a-service (XaaS) market projected to reach almost $345 billion by 2024, having a clear understanding and strategy for transforming a  channel for XaaS will be one of the most important factors in an organization’s success in 2020 and beyond. In their recently published whitepaper, Accelerating Partner Transformation in an XaaS World, authors […]

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Michelle Gunter Joins Partner Perspectives As Executive Vice President

Partner Perspectives, a global management consulting agency, has named Michelle Gunter as Executive Vice President. Gunter has more than 20 years in the industry, holding numerous sales and channel leadership roles. Prior to joining Partner Perspectives, Gunter was Senior Vice President, Client Services, Global Partner Channels with MarketStar, a global Sales as a Service company. […]

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Investments In Channel Programs Lag Despite Measurable Impact On Revenue

While the 2020 State of the Partner Ecosystem report by Crossbeam, a collaborative data platform provider, clearly confirmed that partner programs have a measurable impact on vendor revenue, it also indicated that many companies are not fully supporting their channel initiatives. More than 90% of the respondents to the survey said partnerships have measurable impact on […]

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New Buyer Journeys For Business Outcome Solutions Require Remaking The Channel

While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up […]

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Digital-Savvy Staffers Charged With Researching Solutions And Services

While the people empowered to sign off on final decisions about which software or service to buy are generally older than 35 years of age, the employees who begin to assemble the list of products for them to consider are typically younger, reported Clutch, a ratings and review platform for IT, marketing and business service providers. […]

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Webinfinity Expands Executive Team With Business Development, Marketing VPs

Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale, has expanded its management team. Phil Iserino has been named VP, Business Development overseeing relationships with prospective enterprises looking to expand their revenue through increased engagement with partners, customers or even internal employee teams. Elizabeth Chaney has been named VP Marketing with a […]

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Allbound PRM Solution Can Automatically Sync Data With HubSpot Platform

Allbound, a partner relationship management solution provider, has launched a new integration for HubSpot. Through the integration, companies can now automatically integrate partner sourced contacts and opportunities from Allbound and sync data inside the HubSpot platform. HubSpot is a leading growth platform with more than 74,300 total customers in more than 120 countries using its software, […]

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Partner Profiling And Segmentation How-To Guide

The lack of a rigorous and best practice partner segmentation process seems odd when considering the millions of dollars technology vendors invest in partner recruitment, enablement and incentives. Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners that have the potential to thrive in […]

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B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies

With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]

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The Three E’s Of Co-Op Fund Management

Every day, we’re surrounded by tasks and processes in life that are confusing, overwhelming and downright frustrating. So why add to it by making your co-op/MDF program guidelines one of them? This white paper details how to optimize your co-op program for channel partners with the three E’s: Ease; Education; and Effectiveness. Get your copy […]

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