Channel Marketer Report

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Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]

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Crossbeam, Provider Of Client Data Sharing Platform, Receives $12.5 Million In Series A Funds

Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, has announced a $12.5 million Series A round led by FirstMark Capital, with participation from existing investors Uncork Capital and Slack Fund. Founded in 2018 and headquartered in Philadelphia, Crossbeam was launched to address a problem that […]

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Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales

Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed services providers (MSPs) to build comprehensive marketing programs simply and scale their company’s marketing efforts. “Marketing is an essential function to drive more sales,” said Axcient’s Director of Product […]

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Online And Social Media Best Practices To Be Shared at Canadian Channel Partners Conference

The fourth annual Canadian Channel Partners Conference will convene in Toronto, October  24. The one-day meeting of telecommunication, IT, cloud, cyber security and emerging technology channel partners will feature a variety of sessions on 2020 trends and best practices. Channel marketer best-practices will be addressed in a session on how to leverage online and social […]

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Zadara Strives To Market Storage-As-A-Service Through Partner Network

Zadara, an enterprise storage-as-a-service company, has launched a full-featured program to expand business opportunities for channel partners by enabling them to offer simplified enterprise storage-as-a-service. “The Zadara Service Program was created with this in mind,” said Roland Serna, vice president of channel sales and alliances, “that channel partners are trying to pivot their businesses to […]

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Onfido, An ID Verification Solution Provider, Launches Partner Program

Onfido, an identity verification solution provider, has implemented an international partner program. The company will provide the tools, technical guidance and support required to integrate Onfido’s identity verification service into existing fraud prevention, UX and compliance tool kits, enabling enterprises to offer a more comprehensive digital identity management, KYC/AML and/or fraud solution. “Empowering the channel […]

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Survey Data Reveals PRM Solutions Boost Channel Revenue, Reduce Partner Program Admin Cost

Companies that have implemented partner relationship management (PRM) solutions to support their channel programs are reporting attention-getting results. According to a bi-annual global customer survey by Impartner, a PRM solution provider, channel leaders report that PRM technology is driving significant indirect revenue gains and decreasing the administrative costs of their partner programs. More than three-quarters […]

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Christian Alvarez Joins Nutanix As New VP, American Channels

Nutanix, an enterprise cloud computing provider, has appointed Christian Alvarez as Vice President, Americas Channel, where he will lead Nutanix’s Americas Channel team. Alvarez’s experience includes more than 26 years of leading high-performance teams in executive sales and channel management roles at leading telecommunications and technology companies. In his previous role as Worldwide Head of […]

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ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]

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Calling All Channel Champions: It’s Time To Get Your ABM On!

By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of channel, so it’s a huge revenue-generating opportunity for many of us. We know our channel partners are an extension of our sales team, but because […]

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