Channel Marketer Report


Channel Loyalty Fraud: The Dark Side Of Loyalty Programs

By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]

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Red Hat Arms Channel Partners With Renewals Intelligence Platform

Red Hat, an open-source solutions company, is providing its distributors and resellers with a digital platform to deliver daily-updated data on renewal performance and exclusive Red Hat sales insights. A component Red Hat’s Partner Renewals Engagement Program (PREP), the Renewals Intelligence platform features a suite of interactive dashboards that allows channel partners to gain a […]

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Spark Your Channel Now Automates Partner Personalization Of Multiple Vendor Videos, Multimedia Assets

Spark Your Channel, a demand generation company, has released of a new feature that will automatically attach partner-created intros and outros to vendor supplied videos. When launched earlier this year, the platform enabled partners to easily amend individual multimedia assets with introductions and closing messages to ensure that the marketing assets are always associated with […]

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Forrester Predicts Investments In PRM Software To Reach $889 Million By 2025

Forrester is predicting that the market for partner relationship management software will climb at a compound annual growth rate of 14.2 percent to $889 million by 2025. In a recent post, Jay McBain, Forrester’s Principal Analyst, Channel Partnerships & Alliances, noted that channel leaders are looking for PRM to be the foundational layer on a channel […]

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Sensormatic Updates Partner Edge Channel Program With Enhanced Portal, Executive Sponsorships

Sensormatic Solutions, a global retail solutions portfolio, has launched an updated version of its Global Partner Edge (GPE) Channel Program to better equip channel partners with tools to drive business opportunities and growth. The enhanced program offers channel partners a comprehensive suite of go-to-market support, tools, financial incentives and training resources. The company’s goal is […]

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To Better Engage Marketing-Weary Buyers, Add Video And Interactive Content To Your Mix

As in-person events stay off the table for the rest of the year and social distancing policies remain in effect, marketers are adjusting their mix of materials to more effectively engage B2B buyers. In its 2020 State Of Video & Interactive Content, CMR’s sister publication, Demand Gen Report (DGR), takes a close look at how […]

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Channel Experts Share Strategies On Boosting Partner Sales & Marketing Alignment At #B2BSMX

When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021. Partner marketing teams at many channel-focused companies are often under-staffed and insufficiently funded, even at large organizations. As […]

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Pandemic Strategies: ASG Helps Partners Tighten Focus On Customers’ ROI

More than seven months into an economy rocked by an unrelenting pandemic, some companies are beginning to get back to the business of investing in their operations, if mostly on must-have projects. But even as firms begin to explore how they can adjust their business to a “new-normal,” vendors and their partners need to focus […]

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Brother’s New Partner Portal Strives To Support Channel’s Digital Transformation

Brother International Corporation has launched a new online partner portal that consolidates Brother’s comprehensive suite of partner products, tools and training into an intuitive, companywide partner relationship management (PRM) platform. The new, unified portal — officially called PATH (Partner Authorized Total Hub) — was implemented to remove complexity for thousands of Brother Authorized Partners (BAP), […]

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