Channel Marketer Report

Topics

Hiring Channel Managers? Tech Companies Are Seeking Some Surprising Qualifications

By Michael Kelly, Director, Channel Institute Channel VPs and directors at large technology companies are re-ordering an expanded list of qualifications they’re seeking in new channel account managers (CAM). Analysis of a poll by the Channel Institute of more than 400 channel execs revealed that job applicants need more than the usual set of related […]

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Averetek Teams with Aberdeen to Provide Updated Prospect Data to Vendors and their Partners

Averetek, the channel marketing software provider, has enhanced its lead generation platform with market intelligence data from content and technology data provider, Aberdeen. The partnership enables vendors using the Averetek platform to share directly with their channel partners information about prospects including company size, geography and firmographics as well as technographics (technology owned) and decision-making contacts. […]

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Impartner Acquires Tremolo; Expands Portfolio with Newsletter Platform, Social Content Syndication Tool

Impartner, a leading partner relationship management (PRM) solution provider, has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters to partners which contain […]

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ZINFI Invites Marketing Agencies, Channel Consultants to Resell, Set Up and Configure Its Channel Management Solutions

ZINFI Technologies, Inc., a supplier of unified channel management solutions, is enabling marketing agencies, channel consultants, and CRM system integrators to set up and configure the ZINFI platform on behalf of their clients. ZINFI recognizes that many vendors lack the internal resources to create and upload sufficient content to optimize channel marketing solutions, or to […]

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Magentrix Enhances PRM Solution To Boost Sales Enablement, User Adoption

Magentrix Corporation, a leading provider of SaaS-based partner relationship management (PRM) solutions, has enhanced its technology with upgraded sales enablement functionality and features that boost user adoption. This release gives clients more tools for growing sales and amplifying brand awareness. Vendors can now organize, group, and present marketing and sales content in alignment with each […]

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ChannelChat: On the Road to Channel Enablement, ARO Discovers Partner Relationship Management

Soon after ARO, the fluid management division of Ingersoll Rand, kicked off a celebration of its 85th anniversary by revitalizing its brand, partner demand for the updated materials created an unexpected challenge. A new website was doing its duty to provide customers with the information they were seeking. But it didn’t give partners easy-access to […]

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ChannelChat: AgileField Launches Channel-First Strategy On Allbound Powered Partner Portal

When Jeff Gregorec was named EVP, Partnerships and Strategic Alliances at AgileField, a provider of field service management (FSM) solutions, he was handed a pretty full plate. The company was in the process of changing its name – it was formerly known as MobilLogix. It had a renewed focus on mid-market customers. And AgileField was […]

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ZINFI Modifies Channel Platform to Address GDPR; Offers Solution Sets for Emerging and Mature Channel Companies

ZINFI Technologies, Inc., a leading provider of unified channel management (UCM) solutions,  has completed a series of modifications to its channel management software platform to ensure compliance with the new General Data Protection Regulation (GDPR). The GDPR, a digital privacy regulation that takes affect May 25, 2018, standardizes a diverse range of privacy rules across the […]

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Mindmatrix Introduces Saleforce Community Add-Ons to Channel Enablement Toolkit

Mindmatrix, a channel and sales enablement provider, has introduced Salesforce Community add-ons to its channel enablement tools. The integration brings key modules in the company’s platform, including playbook, training and certification, assets, channel reporting and enablement, to the Salesforce Community portal. The Mindmatrix platform already integrates with Salesforce CRM. “The launch of Salesforce Community add-ons is in […]

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There Are Two Types of CMOs When It Comes to Channel Marketing. Which Is Yours?

By Mike Moore, VP of Channel Strategy at Averetek No matter what role you hold in your company, having the support of the C-level executive you roll up into makes your job easier, especially when it comes to securing funds and resources for programs and campaigns. But before you go make your pitch, it’s important […]

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