HP, a multinational IT corporation that provides products, technologies, software and solutions, has unveiled improvements to its Just Right IT program. The improvements will help HP channel partners accelerate time-to-revenue by simplifying design and delivery of HP networking, server and storage solutions for small- and mid-sized businesses (SMBs). Due to the complexity of adopting mobility […]
Over the last decade, sales through indirect channels have increased 26%. As solution providers of all sizes turn to their indirect channels to drive worldwide revenue, however, they also are challenged to increase revenue attribution and determine which partners are truly delivering to the business.
New Relic, a software analytics company, has joined the Google Cloud Platform Partner Program as a technology partner for Google Compute Engine. The integration of New Relic services allows Google Cloud Platform customers to have in-depth application performance visibility to help them monitor, troubleshoot and optimize performance for large-scale computing workloads on Linux virtual machines […]
Kentico, an enterprise web content management software provider, has named digital technology agency BlueModus its top partner worldwide. The announcement comes following the annual Kentico conference that was held in Boston. During the show, hundreds of digital marketing and technology professionals across the U.S. came to network and share industry insights. There are more than […]
Merchant Warehouse, a payment technologies and merchant account services provider, has partnered with Revel Systems, a provider of iPad POS solutions that allow managers to monitor, analyze and track business activities from any location. The new partnership will provide merchants with improved business intelligence to help grow their businesses. Integrating with the Genius Customer Engagement […]
By Brian Anderson, Associate Editor Asigra, a provider of cloud-based backup and recovery software, has seen its partner program grow by more than 20% since implementing the on-demand PRM solution from TreeHouse Interactive. Using Reseller View, Asigra has increased partner engagement and participation within its web portal. Because Asigra sells solely through MSP and VAR […]
MyBuys, a provider of customer-centric marketing solutions for retailers, e-Commerce sites, brands and agencies, announced that its customer-centric marketing suite now seamlessly integrates with Magento e-Commerce to help personalize display advertising, email, and web merchandising. The combination of MyBuys and Magento will provide businesses the opportunity to grow their business and increase revenue and margins. […]
By Jared Shusterman, Managing Partner and CEO, SproutLoud Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time. Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]
By Brian Anderson, Associate Editor One of the main goals for any vendor or manufacturer is to ensure products are available in an area where target customers are able to buy them. This is where distributors become helpful in extending the brand — and products — to both current and prospective customers. However, many manufacturers […]