Channel Marketer Report

Topics

Purechannelapps Expands Operations To The U.S.

More channel organizations are weighing the benefits of social sharing and engagement for demand lead generation. Following the launch of purechannelapps in June 2011, and a successful partnership with Acronis, a disaster recovery and data protection solution provider, the company has opened U.S. offices in Austin, Texas. The expansion of purechannelapps will help the organization […]

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SugarCRM Announces New U.S. Channel Distribution Agreement with Ingram Micro

SugarCRM’s annual SugarCon 2012 was ripe with company announcements and new channel developments. During the event, which took place April 23-26, 2012, in San Francisco, SugarCRM announced its new distribution agreement with IT distributor Ingram Micro. 

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Top 10 Channel Consultancies Revealed: Leading Sidekicks For Powering-Up Partner Marketing

To help vendors/manufacturers provide channel and affiliate partners with the right tools and solutions to generate optimal demand, Channel Marketer Report scoured the channel marketing universe in search of leading consultancies and agencies in the space. We are excited to introduce to you these Top 10 companies capable of stepping up as your channel sidekick, […]

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The State Of Channel Marketing Consultancies & Agencies: Industry Trends Point To Need For Marketing Guidance, Support And Reporting

Lead and demand generation programs are vital to the success of sales initiatives and funnel performance, especially for OEMs, vendors and manufacturers that operate in a tiered and complex structure. Although industry research points to a growing need for qualified partners and efficient reporting on marketing progress, channel and affiliate partners are struggling to obtain […]

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ChannelViews: How To Drive Channel Engagement And Productivity With Partner Badges

By Patrick Shea, Channel Marketing Manager at HubSpot Badges. Your channel partners want badges. Badges help them differentiate themselves in a crowded marketplace. They are proof of association, skill and legitimacy. Featured on a PowerPoint slide, in the side margin of a homepage, or tucked into the back cover of an E-book, a badge signifies […]

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Toshiba’s Acquisition Of IBM’s Retail Store Solutions Business Could Shakeup POS Partner Picture

Through a special arrangement, below is an article published by Retail TouchPoints, discussing the recent news of Toshiba TEC’s acquisition of IBM’s POS business. Toshiba TEC Corporation, a leader in POS systems and technology for retailers, has announced its planned acquisition of IBM’s Retail Store Solutions (RSS) business. The news was released on April 17, […]

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SharedVue Provides Inbound & Outbound Marketing Functionalities For Channel Partners

The Problem: The gap between vendor content and partner marketing experience and resources has created a daunting hurdle for organizations across the channel. In fact, research from SharedVue reveals that 63% of solution providers have no internal marketing resources. VARs and resellers not only require hard-hitting content, but also the ability to receive updated marketing […]

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Channel IQ Aims To Help Glean Insight On Competitive Information

The Problem: Manufacturers are poised with the challenge to stand out among competitors in an extremely crowded space. Especially within industries including consumer electronics, POS hardware and others technology markets, new models are seemingly released on a daily basis. The powers of the Internet also have provided end-users/consumers with countless resources to compare prices and […]

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Cisco Introduces New Channel Initiatives At Partner Summit

  The Cisco Partner Summit in San Diego has been buzzing with new developments from the company, including the release of its Global Services and Partner Plus programs, which are both designed to increase profitability among Cisco’s extensive partner networks. The annual event began April 17, 2012, and will continue until April 19. Through the […]

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Tapping Partner Recruitment Campaigns For Optimal Channels

  Many OEMs and vendors are playing the numbers game: they’re focusing more on the quantity of their partners, rather than the quality. As a result, channel development managers are inundated with inactive partners and paying less attention to the contacts that deserve more time and attention, according to a recent webinar from TSL Marketing. […]

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