Channel Players Seek Automation, Customization In Local Marketing Efforts
Marketing consistency and brand compliance are central to successful channel marketing programs. To create a uniform view of products and services, and better target end users across geographic markets, vendors and partners must take a unified approach to content marketing. However, research from Gleanster confirms that the channel marketing gap has never been wider. According […]
Distributed Marketing Automation Helps Power Up Localization Efforts
Whether you’re a vendor or partner you know that “thinking globally and acting locally” is key to channel success. But sometimes, there is a severe disconnect between the content and resources vendors provide, and how partners leverage these assets in their multi-touch marketing campaigns. And to make the marketing universe even more complicated, the rise […]
Metter Interactive Named Pardot Agency Partner
Metter Interactive, a digital marketing agency specializing in web strategy, creative, technology, and user experience solutions, is now an agency partner for Pardot, a salesforce.com marketing automation company. The Pardot agency partner program includes a small selection of digital marketing organizations that can help businesses improve their use of marketing automation as part of their overall […]
Only 10% Of People Read All Email Marketing Messages, Study Reveals
Email is still a top touch point for all B2B marketing strategies — especially among channel players. Yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience management solution provider, consumers’ engagement […]
FirmTech Joins Evolve IP CloudNOW Partner Program
Evolve IP, a cloud services provider, recently announced that FirmTech, an IT consulting company specializing legal and professional firms, has joined its CloudNOW partner program. With the new partnership, FirmTech will offer virtual data centers, disaster recover, and virtual desktops to law offices throughout the Southern United States. CloudNow offers IT service providers the ability […]
CounterPath Launches New Distribution Program
CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers. With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies […]
How To Optimize Your Video Marketing For Lead Generation
By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts. With 80% of Demand Gen survey respondents citing that they prefer […]
NaviSite Partner Program Offers Detailed Sales Support Across Buying Cycle
NaviSite, a managed applications, messaging and cloud services provider, has formally announced the launch of its partner program. The program is designed to provide NaviSite partners with the ability to offer clients managed services via a competitive revenue model. NaviSite’s partners include business tools agency Avant Communications, managed service provider Pomeroy and IT services organization […]
The atEvent Check-In App Turns Attendees To Opportunities
The Problem: Traditionally, leads generated at events have been unqualified and lack context. As a result, vendors and partners struggle to understand which prospects are ready to have detailed sales conversations, and which are simply looking for more content and information. The Solution: The atEvent Check-In app solves these problems by allowing event staff to include event […]
Interscape Technologies Partners With HOSTING To Offer Cloud Services
Interscape Technologies, a Performance-as-a-Service (PaaS) tools provider, has become an authorized partner in the HOSTING Cloud Crew partner program. In joining the program, Interscape Technologies can extend HOSTING infrastructure services to its customers. HOSTING builds and operates cloud services for business-critical applications. The HOSTING Cloud Crew Partner Program is designed to help businesses incorporate managed […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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