Channel Marketer Report

Topics

Build Lead-Gen Lures With Video

Using Internal Resources and Online Presentation Tools  This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers: How and why leading BtoB marketers are expanding their use of video in demand generation Why production costs can sometimes […]

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ChannelChat Podcast: Episode 1 – Jennifer Jurgens, MarketNet Services

Episode 1: Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services In this episode of ChannelChat, Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services, discusses top challenges in lead management for vendors that collaborate with reseller networks. Jurgens also provides insight on a number of strategies vendors can leverage to maximize channel […]

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IDC Research Points To Need For Deeper Partner Analysis

To improve overall efficiency and cost management, IT companies should focus on spotlighting their best-performing partners across their database and encourage them to purchase new solutions and updated software, a new IDC study reveals. In a recent study of large IT companies for the white paper titled “The Importance of Customized Channel Marketing,“ IDC found […]

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New Cross Channel Campaign In-A-Box Aims To Address New Challenges Of Partner Programs

The “campaign in-a-box” concept has been a tried and true method for channel marketers to distribute templates for data sheets, ads and mailers to and through their partners and resellers. However, the emergence of social media, mobile, virtual events and other new platforms has added new complexity to the concept. Updating the campaign in a […]

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ChannelViews: Partner Value Propositions

By Erich Flynn, CEO, TreeHouse Interactive Every partner program is different, with each market having different things channel partners value. Channel managers have the job of finding out what partners value and what they don’t. What doesn’t change is unless you have a value proposition, partners will not seek you out or remain partners for […]

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Channelinsight Releases Opportunity Management Tool To Track Channel Shipments

Channelinsight, a cloud-based channel sales management solution provider, has announced the release of its new Lead To Ship solution, which is designed to track channel sales shipments via Salesforce.com. “We’ve tried to solve this guessing problem that channel managers have while using traditional tools, where they don’t know how the partners performed,” Mark Geene, CEO […]

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ChannelViews: Social Media Goes Mainstream for Channel Marketers

By Lindsay Taitel, Marketing Communications Program Manager, eCoast For even the largest global corporations, social media is now an essential part of brand recognition, customer relationship building, employee relations, sophisticated marketing campaigns, and buzz building. Today, social media is being used to sell enterprise IT products and services just as effectively as it is being […]

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IBM Helps Partners Expand Netezza Adoption With New Sales Resources

Following its successful acquisition of Netezza, IBM is furthering the business venture with the launch of a new global initiative to increase Business Partners analytics portfolio. The IBM Netezza appliance suite includes sales, marketing and technical resources to increase partner sales of the technology into financial, healthcare, and energy and utilities industries. Netezza appliances are […]

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Dell Rolls Out Demo Program For Partners

Adding to its PartnerDirect 2.0 initiative, Dell has launched a demo center to provide anytime, anywhere access to a suite of hosted demos. The hardware vendor’s current partner program separates into three tiers —Premier Partners, Preferred Partners and Registered Partners. Launched on May 9, 2011, the program was developed so Dell could efficiently reward partners […]

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socialondemand Boosts Content Life, Vendor Awareness

The Problem: SiriusDecisions, among other research analysts, have determined that due to the powers of Internet search, BtoB buyers are moving through up to 70% of the buying cycle before interacting with sales teams. Social media particularly can present a promise of increased lead generation, content life and partnerships due to instant information and communication. […]

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