A new study released from CompTIA has reaffirmed the growing influence of cloud computing and managed services. Findings from CompTIA’s Second Annual State of IT Channel Programs study has revealed 63% of IT firms will focus on establishing cloud-based delivery models within the next year. Additionally, 46% of companies are moving to a managed services […]
Growth and innovation were key themes and objectives for the more than 1,000 sales and marketing executives attending this year’s SiriusDecisions Summit, which took place May 22 -24, 2012 in Scottsdale Ariz. A theme that was even more prominent, however, was the continued integration of B2B and B2C marketing strategies. During his keynote speech on […]
As suppliers vie to increase partnerships across markets and geographic locations, distributors are becoming more vital to the success of channel demand initiatives. At the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and brand penetration among partners, prospects and even […]
Part 1 Part 2 Marketers need to think more like sales teams, according to Todd Michaud, CEO of Power Thinking Media. In fact, due to the always-on, personalized nature of social media and mobilized tools and solutions, marketers must think of every communication as a new sales opportunity. During this episode of ChannelChat, Michaud shares […]
B2B marketers are facing tremendous shifts in the rules of engagement. Buyers are spending more time self-navigating for potential solutions and partnerships, whether it’s online, via mobile or through garnering insights from peers and social circles. As a result, buyers are communicating with sales teams later in the buying cycle, and in turn, deals are […]
Today’s time-starved executives are spending less time with content. As a result, organizations must implement quick-hitting strategies to educate partners and prospects, and effectively address buyer pain points. To address this time crunch, innovative marketers are utilizing video to educate prospects and customers, as well as optimize demand and lead generation.
The Problem: A vast majority (85%) of organizations say their customer and prospect data is incorrect, out-of-date and/or obsolete, according to research from DemandGen Report. As channel players aim to build networks of active and loyal partners, it is vital that they have access to the right contact information at all times.
Companies across verticals, especially healthcare and retail, are taking note of the improved productivity and efficiency that comes with implementing mobile devices within their organizations. One company turning to the channel to capitalize on this transformation is Motion Computing. The global provider of tablet PCs faced the challenge of standing out to new partners […]
More than 1,000 B2B professionals, including marketing and sales executives, will attend next week’s SiriusDecisions Summit, to be held May 22-24, 2012 at the Phoenician Resort in Scottsdale, AZ. The sold out, three-day conference will highlight the latest trends and developments in demand generation, marketing automation, sales enablement and operations, and channel marketing will […]
To drive greater collaboration and uniformity among its partner network, the Data Capture/POS Business Unit of Ingram Micro Inc., yesterday welcomed more than 400 solution providers and vendor partners to its 2012 Solution Partner Invitational. The event is taking place from May 15-17, 2012, in San Diego, Calif. With a theme of “Infinite Possibilities,” the […]