Driving National Campaigns To The Local Level [Infographic]
Using location-based, targeted campaigns, national brands can reach current and potential customers more effectively. However, there is a series of challenges many organizations face. This infographic from Balihoo spotlights these obstacles, as well as potential solutions, helping organizations optimize their localization efforts.
ChannelChat at RetailNow 2013: Greg Dixon, ScanSource
Distributors play a pivotal role in connecting resellers with the best vendors. In addition, distributors ensure that resellers constantly are educated and in the loop regarding the latest market developments and new business opportunities. During this interview, Greg Dixon CTO of ScanSource shares how the company is helping resellers amp up business results by adding […]
ChannelChat at RetailNow 2013: David Gossman, pcAmerica
While vendors and manufacturers play a key role in advancing the retail industry, it is VARs, solution and service providers, as well as system integrators that help round out these solutions to be truly valuable to businesses today. David Gossman, CEO of pcAmerica, shares how the company has grown by establishing partnerships with key vendors […]
ChannelChat at RetailNow 2013: Dave Murphy, Epson
“Omnichannel” is a buzzword that has been swarming the retail industry for a few years now. While many retailers are acknowledging the need to create a consistent and flexible shopping experience across all channels and devices, many have been slow to deliver. In this interview, Dave Murphy, Strategic Alliances Manager at Epson, shares how the […]
ForeScout Named Key Solution Provider For Continuous Diagnostics And Mitigation Initiative
ForeScout Technologies, a provider of real-time network security solutions for large enterprises and government organizations, has announced that the ForeScout CounterACT platform will be used as a key technology for 11 of the 17 recipients of the recent $6 billion blanket purchase agreement for the Continuous Diagnostics and Mitigation (CDM) Initiative from the General Services Administration (GSA). […]
How En Pointe Technologies Strikes The Marketing Balance
For resellers, a common challenge is establishing thought leadership and overall branding representative of the individual company, while still staying true to vendor partners and their sales and marketing goals. En Pointe Technologies is a hardware and software reseller, and added service provider. With 20 years in the IT industry, the company offers full pre-sales […]
ChannelChat at RetailNow 2013: Nick D’Alessio, Zebra Technologies
The retail industry is in a constant state of change, which is presenting vendors, manufacturers, resellers, system integrators and solution providers with a variety of new business opportunities, especially when it comes to mobility. Nick D’Alessio, Global Retail Practice Leader at Zebra Technologies discusses how mobility is impacting not only how retailers interact with customers, […]
Kaspersky Lab North America Exceeds First Half Forecasts
Citing significant growth in sales and new landmarks in its channel ecosystem, Kaspersky Lab North America reported that it has exceeded initial goals for the first half of 2013 for B2B and B2C sides of the business. At its 2013 partner conference, Kaspersky Lab NA set aggressive milestones for the channel, zeroing in on both […]
Ziften Joins VMware Technology Alliance Partner Program
Ziften, a provider of security intelligence and asset optimization solutions, recently announced it has joined the VMware Technology Alliance Partner (TAP) program. As part of TAP, Ziften will collaborate with VMware to deliver solutions for virtualization and cloud computing. Overall, the program was created to provide customers with a detailed ecosystem so they can choose partners […]
3 Things Channel Marketers Can Learn From Startups
By Scott Yates, CEO and Co-Founder, BlogMutt.com Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules. While larger companies can’t operate exactly like a startup, all types and […]
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