ShopVisible Launches New Partner Program
ShopVisible, a software-as-a-service e-Commerce platform provider, has launched a new partner program. The Partner Connect Program was developed to provide organizations with expanded business opportunities, as well as the chance to earn incentives on client revenue. Agencies and system integrators participating in the program will be trained to become solutions experts with experience integrating enterprise […]
Merchant Warehouse And Retail Pro International Announce Partnership
Merchant Warehouse, a provider of payment technologies and merchant account services, today announced a partnership with Retail Pro International (RPI), a POS, store operations and back-office software application company that focuses on specialty retailers. With the partnership, RPI will bring the Merchant Warehouse Genius Customer Engagement Platform to specialty retail stores throughout the U.S. As […]
Plantronics Adds New Elements To Channel Partner Program
Plantronics, a wireless headset manufacturer, recently made new enhancements to its global channel partner program. The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of […]
Salesforce To Buy ExactTarget For $2.5 Billion
Salesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought Eloqua — announced plans to purchase ExactTarget for about $2.5 billion. The move comes as a bit of a surprise to industry observers, who noted that Marketo’s recent successful IPO positioned the company as an appealing acquisition target for Salesforce.com. The transaction, which […]
The Keys To Channel Partner Success
A key challenge for any OEM or vendor is standing out to VAR partners, and providing them with the tools and resources to sell effectively. However, to truly drive success, vendors must go above and beyond to support channel sales and marketing efforts. This especially is true because most VARs are small organizations with limited […]
Marketing Advocate Named “Cool Vendor” By Gartner
Marketing Advocate, a through-partner marketing automation solution provider, has been recognized by Gartner Inc. as a “cool vendor.” Regarding the placement in the Gartner report, titled: Cool Vendors in Technology Go to Market 2013, Gary Morris, CEO and Founder of Marketing Advocate said: “We’re glad to be recognized by Gartner. Channel partners want to focus […]
ChannelChat: Patrick van Boom, TIE Kinetix
As the saying goes: Content is king. This adage, which first burst into the business world nearly 20 years ago, is becoming more prevalent due to buyers’ increased usage of digital tools and technologies to research potential purchases. But how can companies keep pace with buyer preferences, and deliver fresh, relevant content throughout the year? […]
SAP Partners With Mocana To Enhance Mobile Security
In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection. The security solution allows clients to modify usage and security policies on iOS and Android apps without coding, according to company officials. The announcement […]
SiriusDecisions Aligns New Demand Waterfall To The Channel
Visibility into partner behaviors and garnering insight into lead performance are common challenges channel-centric organizations face. During the 2013 SiriusDecisions Summit, Laz Gonzalez, Service Director of Channel Management Strategies, and Matthew Papertsian, Research Director at SiriusDecisions, discussed how organizations can apply the rearchitected Demand Waterfall to the channel. The annual event took place May 8-10 […]
How To Get Real Value Out Of Video
Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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