Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming
Implementing robust channel management solutions will be critical to scaling operations that drive revenue through expanded ecosystems. That’s a key take-away from a recent survey of channel leaders. With 75% planning to implement partner relationship management solutions this year, channel generated revenue is expected to rise. Channel leaders have great expectations for their PRM solutions. […]
Consensus Launches Channel-Focused Digital Demo Experience Solution
Consensus, a digital presales platform vendor, has launched a new solution that extends the power of its digital demo experiences to onboard partners, assign content, and analyze results to more consistently drive channel sales. Consensus users traditionally use the digital presales platform to create and share customized assets to discover stakeholders, educate prospects, and scale […]
Allbound Launches European-Based PRM Hosting Capabilities To Comply With Data Privacy Regs
Allbound, a partner relationship management technology provider, has announced the launch of its European-based PRM hosting capabilities. Supported by the company’s Germany-based data center, the solution meets data privacy issues related to Schrems II & Privacy Shield. Allbound is one of the few major global PRM companies to give its customers the option of a […]
Rachel Turkus Joins CyberReef As VP Of Marketing, Channel Management
CyberReef, provider of the patented MobileWall suite of secure mobile networking solutions, has named award-winning channel marketing veteran Rachel Turkus as Vice President of Marketing and Channel Management, a newly created role supporting strategic growth through IT and telecom channel partners. In her new role, Turkus will lead the company’s marketing team, including strategy, communications, digital marketing […]
ConnectWise Taps Amy Lucia As Chief Marketing Officer
ConnectWise, a leading provider of software for technology solution providers (TSPs), has appointed Amy Lucia as Chief Marketing Officer. Lucia brings over two decades of marketing leadership delivering exceptional outcomes in the Fortune 100 enterprise and SMB spaces. Prior to ConnectWise, Lucia served as vice president of corporate marketing at Blackbaud during a season when […]
Cloud Security Provider Armor Names Christine Gassman Director Of Global Channel Engagement
Armor, a global cloud security company for managed service providers (MSPs), is strengthening its team with the addition of Christine Gassman as Director of Global Channel Engagement. The industry veteran has an extensive history in the IT channel cultivating long-term, mutually beneficial business relationships with partners. She will concentrate on expanding Armor’s channel footprint in pursuit of […]
Luxy Thuraisingam, Cisco’s New Head Of Global Partner Marketing, Readies Nimble Team For What’s Next
This past Spring, Cisco Systems named Luxy Thuraisingam as its new Head of Global Partner Marketing. Thuraisingam, who joined Cisco in 2019 as Vice President, Americas Industry & Canada Growth Marketing, brings nearly two decades of marketing experience to her new role. Partners “are being challenged to engage with new and existing customers in new […]
JS Group ‘Partners’ With Client Qumu To Implement Global Channel Program
The JS Group (JSG), a channel strategy consultancy and services company, has entered a unique relationship with Qumu Corporation, a provider of cloud-based enterprise video technology, to implement a world-class global channel program. More than offering traditional channel support services, JSG “has a different agreement with Qumu,” Janet Schijns, JSG’s CEO, told CMR. “It’s based […]
Plannuh, A Marketing Optimization Platform, Launches Partner Community To Engage Broad Client Base
Plannuh, a provider of an application for proving and improving the business value of marketing, has launched the Plannuh Market Partner Community to bring together the knowledge and technology that help marketers reach strategic and operational marketing excellence. “We have channel in our DNA,” Peter Mahoney, founder and chief executive officer of Plannuh, told CMR. […]
SAP Rolls Out New Partner Finder To Enable Easier Discovery Of Appropriate Partners
SAP has rolled out its new Partner Finder to provide greater exposure for partners. The new tool features a simple, intuitive, and visual search function for customers to identify the right partner for a specific business or industry without needing an in-depth knowledge of SAP technology or the ecosystem. Customers enjoy a more seamless experience […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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