Channel Marketer Report

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ChannelEyes Introduces Predictive Solution to Identify Sales Opportunities with Existing Customers

ChannelEyes, a company innovating data science, predictive analytics, and mobility technologies, has introduced a Cloud-based SaaS platform that helps companies identify sales opportunities with existing customers. The new offering, Day2Leads, combines data science and machine learning technologies to discover the next purchase an existing customer is likely to make. “A recurring theme with our clients […]

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Market for Through-Channel Marketing Automation Solutions and Related Services Expected to Reach $4.5 Billion by 2023

Sales of through-channel marketing automation (TCMA) technology, a key component of partner relationship management (PRM) platforms, are expected to rise significantly over the next half decade. According to a recent Forrester report, the market for TCMA solutions will grow to $1.18 billion by 2023, a CAGR of 25.2%. Channel technology companies will generate another $1.3 […]

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ChannelChat: Nutanix Introduces Channel Charter to Help Wider Range of Partners Succeed

A partner program by any other name, well, may not be just any other partner program. When Nutanix announced its Channel Charter at its .NEXT 2018 conference in New Orleans in May, the company wanted to make it clear that it was indeed offering its partners something different. That message is especially important to born-in-the-clouds solutions […]

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Star2Star Implements Zift Platform to Support Marketing-Oriented Partners

Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]

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Hiring Channel Managers? Tech Companies Are Seeking Some Surprising Qualifications

By Michael Kelly, Director, Channel Institute Channel VPs and directors at large technology companies are re-ordering an expanded list of qualifications they’re seeking in new channel account managers (CAM). Analysis of a poll by the Channel Institute of more than 400 channel execs revealed that job applicants need more than the usual set of related […]

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Averetek Teams with Aberdeen to Provide Updated Prospect Data to Vendors and their Partners

Averetek, the channel marketing software provider, has enhanced its lead generation platform with market intelligence data from content and technology data provider, Aberdeen. The partnership enables vendors using the Averetek platform to share directly with their channel partners information about prospects including company size, geography and firmographics as well as technographics (technology owned) and decision-making contacts. […]

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Impartner Acquires Tremolo; Expands Portfolio with Newsletter Platform, Social Content Syndication Tool

Impartner, a leading partner relationship management (PRM) solution provider, has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters to partners which contain […]

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ZINFI Invites Marketing Agencies, Channel Consultants to Resell, Set Up and Configure Its Channel Management Solutions

ZINFI Technologies, Inc., a supplier of unified channel management solutions, is enabling marketing agencies, channel consultants, and CRM system integrators to set up and configure the ZINFI platform on behalf of their clients. ZINFI recognizes that many vendors lack the internal resources to create and upload sufficient content to optimize channel marketing solutions, or to […]

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Magentrix Enhances PRM Solution To Boost Sales Enablement, User Adoption

Magentrix Corporation, a leading provider of SaaS-based partner relationship management (PRM) solutions, has enhanced its technology with upgraded sales enablement functionality and features that boost user adoption. This release gives clients more tools for growing sales and amplifying brand awareness. Vendors can now organize, group, and present marketing and sales content in alignment with each […]

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ChannelChat: On the Road to Channel Enablement, ARO Discovers Partner Relationship Management

Soon after ARO, the fluid management division of Ingersoll Rand, kicked off a celebration of its 85th anniversary by revitalizing its brand, partner demand for the updated materials created an unexpected challenge. A new website was doing its duty to provide customers with the information they were seeking. But it didn’t give partners easy-access to […]

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