Channel Marketer Report

Topics

Preparing for GDPR: What Channels Need to Know to Be Ready

Every channel organization is a dynamic and complex machine that is driven by interactions with their prospects, partners, their partners’ contacts, as well as technology to enable these communications. The regulations for these interactions have become more complex with the European Union General Protection Regulation (GDPR). After reading this eBook, you will have a better […]

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ZINFI Applies Mobile-First Approach with Launch of its Next-Generation Channel Management SaaS Platform

ZINFI Technologies, Inc., a leading provider of Unified Channel Management (UCM) solutions, has launched its next-generation adaptive SaaS platform, version 9.0, to address core enterprise needs for security, scalability, stability, speed and simplicity via a fully mobile, flexible, configurable and connected platform. The new platform enhances the ability of enterprises to more productively manage their […]

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Study: Vendors Expect To Boost Channel-Generated Revenue in 2018

PartnerPath’s 2018 State of Partnering Study clearly indicated that channel programs are expected to drive more revenue for vendors. Almost three-quarters of the vendor respondents indicated their partner-driven revenues will increase in 2018. To make that happen, vendors said they are first and foremost looking to grow their ranks of systems integrators by an average […]

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Allbound Reports Record Fiscal Year Citing Global Strength of Indirect Sales and Channel Partner Programs

Allbound, a leading partner relationship management (PRM) platform provider, announced the results of a record fiscal year, tripling annual recurring revenue (ARR) year-over-year while surpassing 100 customers. Allbound’s growth has in large part been fueled by the success of its customers, as recently displayed from the company’s recognition as the leader in the Partner Management […]

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360insights Acquires Through-Channel, Strengthens Co-op Advertising Platform Capabilities

360insights, a leading supplier of channel management software and channel incentives, promotional analytics and channel insights technology, has acquired Through-Channel, a channel-focused marketing automation solution provider. The acquisition strengthens the existing co-op funds management capabilities of 360insight’s Channel Success Platform. The Through-Channel co-op advertising platform puts brands in control of a feature-rich system with an extensive […]

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Survey: Manufacturing Companies Upped Spending on Incentive Strategies in 2017

A majority of mid- to large-size manufacturing companies that use incentive strategies to boost sales, increase mindshare among channel reps, and get a competitive edge upped their investment in the tactics last year. According to a survey conducted by WorkStride, 83% of the respondents said they spent more on incentives in 2017 than in the […]

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Countdown to GDPR: Is Your House in Order? And Your Partners’ Too?

By Mariann McDonagh, CMO, erwin, Inc. The European Union’s Global Data Protection Regulation (GDPR) has a broad wingspan. No company is exempt from its reach, and neither are any members of its partner network. Under the new rules, every company and  its third-party processors – including partners — are now directly and legally obligated to […]

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At ImpartnerCON18, Vendors Advised to Broaden View of Desirable Partners

Channel executives are being encouraged to broaden their definition of desirable partners. At ImpartnerCON18, Impartner’s annual customer conference held in Salt Lake City, UT in February, speakers pointed to the decreasing ranks of traditional partners, the emergence of thousands of new agents, and what may well have the biggest impact on the way vendors go […]

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Channel Marketing Track Makes Strong Debut at B2BMX Conference

Channel marketing was apparently on the mind of many attendees at the 2018 B2B Marketing Exchange in Scottsdale, AZ last week. All of the four sessions included in the conference’s inaugural channel marketing track attracted healthy-size audiences. The channel track featured a who’s who of leading channel marketing executives. Maria Chien, Service Director of Channel […]

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ChannelChat: How Ingram Micro’s Jennifer Anaya Champions Change and Innovation

Jennifer Anaya has a pretty big job. As Ingram Micro’s vice president marketing, North America, her responsibilities include leadership of the U.S. and Export marketing organization and management of branding, corporate communications and marketing for the region. In addition to these and other duties, she also leads and manages the daily operations of Agency Ingram […]

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