Alliance of Channel Women Boosts Advocacy For Diversity, Equity, Inclusion
The Alliance of Channel Women, a not-for-profit organization dedicated to accelerating the growth of female channel leaders in technology, is stepping up its focus on advocacy and education for diversity, equity and inclusion (DEI). The organization’s new DEI Committee, which supersedes the ACW Advocacy Committee, was created in response to the growing needs of ACW […]
Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs
Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend […]
SAP Expands Free Demo Library; Reduces Test and Demo Environment Costs; And Launches Partner Edition Of Learning Hub
SAP has added expanded the number of scenarios in its free SAP Partner Demo Environment and will offer partners significantly reduced subscription fees for its test and demonstration environment licenses. The company also announced plans to add new information channels to the “SAP for Me” portal, the digital companion partners can use to support customer […]
Sectigo Launches New Partner Portal To Support Updated Channel Program
Sectigo, a leading provider of digital identity management and web security solutions, has launched a new partner portal with the rollout of its updated channel program. The Secure Partner Program features engagement-based tiering to better align with the business goals of individual partners. All partners registered in the new program receive access to advanced training […]
Cloud Girls Seeks Nominations for Sixth Annual ‘Women to Watch’ Awards
Cloud Girls, a next-gen tech think tank, is seeking nominations for its sixth annual Cloud Girls Rising: Women to Watch Awards. The Cloud Girls Rising Awards will be given to women in sales, marketing or engineering roles at a channel partner organization — agent, VAR, MSP or services provider — who have demonstrated innovation, solution-orientation […]
To Ensure MDF Remainders Aren’t Left On Table, Encourage/Enable Compact Digital Projects
The fact that the channel-focused digital publication CRN continues to ask in its annual partner program survey what percentage of MDF/co-op goes unspent on a quarterly basis is a good indication that many partners continue to leave money on the table. A spot check of responses to the 2020 Partner Program Guide revealed that a […]
E2open Goes Public Via SPAC
E2open, a provider of supply chain and channel management software, and CC Neuberger Principal Holdings I, a special purpose acquisition company, have completed their business combination. The common stock of the combined company is traded under the symbol “ETWO” on the New York Stock Exchange. Michael Farlekas, who has served as CEO of the Company since […]
Survey: Automated Channel Data Management Can Boost Revenue Processes, But Challenges Persist
More than two-thirds of senior leaders responsible for revenue management and channel strategy believe that solution based incentive management, automated channel data management (CDM), and automated MDF management would be very valuable when optimizing channel revenue processes. Unfortunately, automating channel revenue processes across systems remain a significant challenge due to a reliance on manual tools […]
Cyberpion Enables Partners To Advise Clients Of Vulnerabilities, Recommend Remedies
Cyberpion, a cybersecurity firm specializing in discovering and protecting online ecosystems, is offering partners a strategy of identifying and presenting vulnerabilities of clients and potential customers. Leveraging the company’s platform, partners can easily and proactively identify vulnerabilities in customers’ hyperconnected IT infrastructures before they are exploited by attackers. In addition, the platform enables partner to […]
Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange
Channel professionals will be offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for February 22-24, is standing in for the in-person conference, hosted annually by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR). The […]
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