Versium REACH is an easy-to-use marketing tool powered by Versium’s advanced identity graph that allows B2B marketers to build niche custom audiences. Through the REACH platform, marketers can identify, understand, and reach their ideal customers. BACK-OF-THE-BOX DETAILS Versium uses powerful identity matching to create custom, data enhanced marketing audiences to be used for paid social […]
MeiLee Langley, the Director/Head of Channel Marketing at Nextiva, doesn’t pull her punches when commenting on the demand gen programs that vendors provide to their partners. In a press release announcing the launch of Nextiva’s CoNEXtion program, she said “Most providers miss the mark when it comes to channel marketing because they fail to arm […]
Behind every successful partner is a dedicated channel account manager. While that may not be the most common coffee cup slogan, you might see it on desks at EnGenius, a voice and data solution provider. Focused primarily on the small and midsize market, EnGenius is striving to boost its business by providing clients with affordable […]
The hazy view that many channel managers have into their market development fund (MDF) programs has clearly impaired the ability of companies to optimize their investments in them. Channel managers struggle to report on the ROI their MDF programs generate. Learning opportunities to support continuous improvement are missed. And because partners pass on the opportunity […]
The partner portal at Poly, a video and voice solutions company, has been very busy lately. Since the company launched its Poly Partner Program and the portal earlier this year, the website is averaging 20,000 unique user visits weekly, each of them logging on an average of nine times. Just about any partner program would […]
Tanium, a unified endpoint management and security platform provider, has launched its Tanium Partner Advantage program. First announced at the company’s inaugural Global Partner Summer at Tanium’s Converge conference in November, the new program reflects a partner-first mindset that extends to joint planning and market execution, and in-field business development and technical engagement. Tanium Partner […]
Impartner, a leading partner relationship management (PRM) and channel management platform provider has created the Channel Chief Advisory Board (CCAB), a group of top channel strategists focused on sharing best channel practices worldwide. The global group includes a ‘who’s who’ of channel thought-leaders including consultants, digital marketers, and channel services providers “Like CRM, PRM and […]
A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your […]
By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, we’ve adjusted our strategy to connect with clients […]
Cloud Girls, a not-for-profit female Next-Gen Tech Think Tank, in collaboration with the Alliance of Channel Women, a not-for-profit organization dedicated to accelerating the growth of female channel leaders in technology, announced winners of the fifth annual Cloud Girls Rising Awards. The Cloud Girl Rising Trailblazer and Rising Star awards were created to honor women […]