Channel Marketer Report

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Zift Solutions Augments Social Media Syndication Offering

The Problem: Social networks, such as Twitter and LinkedIn, are becoming prime outlets for marketers to syndicate content, build awareness and generate leads. But establishing meaningful and genuine relationships with partners, customers and prospects is sometimes an extensive and time-consuming process. As a result, marketers who wear many hats are forced to address more urgent […]

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The Anatomy Of A Social Business Person [Infographic]

Social selling requires completely new communication and engagement practices. In fact, the entire concept of social selling has shaken up traditional sales tactics, encouraging executives to focus first and foremost on building long-term relationships and sharing valuable content.  This infographic, courtesy of PeopleLinx, outlines the characteristics of a social business person. 

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Compare Metrics Joins Demandware LINK Partner Program

Compare Metrics, a provider of Adaptive Commerce navigation and discovery tools, has joined the Demandware LINK Technology Partner program. As a Demandware partner, Compare Metrics will provide a seamless integration between its Product Discovery platform and the Demandware Commerce solution, enabling Demandware clients to offer highly customizable site navigation and product discovery.   The Demandware […]

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Vartopia Nova Helps Streamline Deal Registration

Vartopia, a provider of solutions for organizations in the IT channel, has unveiled a new deal registration platform called Vartopia Nova. The solution is designed to provide vendors with an end-to-end organization that enables them to better manage and operationalize the entire deal registration process directly from the Salesforce.com CRM platform.  To reach their full […]

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SiriusDecisions Summit 2014: New Frameworks For Successful Content Marketing

By Matthew McKenzie, Chief Content Officer, Content4Demand Editor’s note: This article was previously posted on Demand Gen Report, sister publication of Channel Marketer Report.  In recent years, the SiriusDecisions Summit has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze […]

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ContentMX Mobile App Enables Seamless Content Sharing

The Problem: Companies often struggle with creating and sharing enough content to sustain a successful content marketing strategy to and through their partner networks. Some channel enablement solutions focus on distributing vendor content to partner sites, while others are simply tools that give partners the ability to run their own marketing programs.   The Solution: […]

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The Anatomy Of A Perfect Event [Infographic]

Events take time, excessive planning and lots of money to promote and execute. Because events are such large investments, it’s imperative that organizations take the right measures to plan and promote their events effectively. This infographic, courtesy of Formstack, outlines the characteristics of a successful event. 

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Microsoft Launches Surface Pro 3 Without Channel Strategy Change

Larry Walsh, Channelnomics  Microsoft Corp. has started a new war — the secret weapon is a sleek hybrid computer that supersedes the value of existing tablets and legacy laptops — and it’s choosing to open this new front without its reseller army. Today, Microsoft took the wraps off Surface Pro 3, a larger, lighter and […]

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TIE Kinetix Launches Sales Resource Center

TIE Kinetix, a software-as-a-service (SaaS) provider of channel demand generation and sales conversion solutions, has launched its latest solution, The Sales Resource Center.  Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.

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