With Some Channel Resellers Dormant, OEMs Turn to Training and Education Incentives
By Tom Silk, Chief Executive Officer, WorkStride FACT 1 — All channel marketing champions know the importance of incorporating learning and education into at least part of their overall channel partner strategy. FACT 2 — It’s super hard to get the folks in the field to pay attention to optional training. I remember a conversation early on in […]
ZINFI Launches Its Unified Channel Management Platform on Microsoft Azure
ZINFI Technologies, a provider of unified channel management (UCM) solutions and through-channel marketing automation and partner relationship management (PRM) technology, has launched a version of its UCM platform on Microsoft Azure. The move to Microsoft Azure allows ZINFI to address multiple enterprise requirements related to platform DevOps, performance, security, availability, disaster recovery and compliance, and […]
Improved Channel Visibility, Accelerated Processes Could Minimize Revenue Leakage
C-suite executives struggle to achieve effective revenue management, losing billions of dollars through revenue leakage, according to a survey by Model N, a provider of cloud revenue management solutions. Some 75% of the respondents believe they “leave money on the table” and must do better. According to Model N’s 2020 State of Revenue report, 82% […]
To Recruit Partners More Effectively, Develop Ideal Reseller Personas First
SaaSMAX, a channel-focused services provider, has been sharing insights into the process of more effectively and efficiently building channel ecosystems by developing robust ideal reseller personas. In a series of webcasts, the company has shared detailed instruction on the criteria to include in a partner persona and recommendations on how to find and contact appropriate […]
New Relic Enhances Partner Program To Engage Broader Channel Ecosystem
New Relic, a comprehensive cloud-based observability platform built to help customers create more perfect software, announced enhanced partner programs from the New Relic Partner Network (NRPN). NRPN was designed for ease of engagement and flexible business models, and built for partners to leverage the New Relic observability platform as they go to market with a […]
Digital Transformation Platform Provider Q2E Awarded Gamification Patent
Q2E, provider of a cloud-based digital transformation platform, has been awarded a second U.S. Patent in the area of gamification. The patent covers expanded features, including the ability to pull data from third-party applications such as CRM, engineering, sales and operations which can then be used in accumulating and calculating points. Managers and administrators can […]
Partner Program Technology And Services Companies Form Channel Marketplace
The Channel Marketplace, an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges has been formed by a group of 10 channel technology and services companies. The Channel Marketplace features a concierge service, in which real people will help technology vendors and channel […]
ZINFI And ZoomInfo Launch Integrated Account-Based Channel Marketing Solution
ZINFI Technologies, a unified channel management solutions provider and, and ZoomInfo, a global go-to-market (GTM) intelligence solutions company, have launched a fully integrated account-based channel marketing (ABCM) solution for organizations selling indirectly through the channel. As a part of the new integration, ZINFI’s platform will now connect seamlessly to ZoomInfo’s go-to-market solutions allowing vendors to […]
Aprimo Offers Promotional Materials Management Solution For Life Sciences
Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across departments and geographies to collaborate, enrich, and review content for regulatory approval and then manage that content throughout its lifecycle. Features/Functions Aprimo for Life Sciences encompasses […]
Tech Data Launches Online Coaching Platform To Help Partners Up-Skill Teams
Tech Data has developed an online coaching and collaboration platform designed to help Tech Data reseller partners grow their networks, develop competencies and best practices, and make connections that enable them to deliver the best solutions possible to their end-user customers. An exclusive resource for Tech Data partners in the U.S. and Canada, the new platform, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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