Zadara Strives To Market Storage-As-A-Service Through Partner Network
Zadara, an enterprise storage-as-a-service company, has launched a full-featured program to expand business opportunities for channel partners by enabling them to offer simplified enterprise storage-as-a-service. “The Zadara Service Program was created with this in mind,” said Roland Serna, vice president of channel sales and alliances, “that channel partners are trying to pivot their businesses to […]
Onfido, An ID Verification Solution Provider, Launches Partner Program
Onfido, an identity verification solution provider, has implemented an international partner program. The company will provide the tools, technical guidance and support required to integrate Onfido’s identity verification service into existing fraud prevention, UX and compliance tool kits, enabling enterprises to offer a more comprehensive digital identity management, KYC/AML and/or fraud solution. “Empowering the channel […]
Survey Data Reveals PRM Solutions Boost Channel Revenue, Reduce Partner Program Admin Cost
Companies that have implemented partner relationship management (PRM) solutions to support their channel programs are reporting attention-getting results. According to a bi-annual global customer survey by Impartner, a PRM solution provider, channel leaders report that PRM technology is driving significant indirect revenue gains and decreasing the administrative costs of their partner programs. More than three-quarters […]
Christian Alvarez Joins Nutanix As New VP, American Channels
Nutanix, an enterprise cloud computing provider, has appointed Christian Alvarez as Vice President, Americas Channel, where he will lead Nutanix’s Americas Channel team. Alvarez’s experience includes more than 26 years of leading high-performance teams in executive sales and channel management roles at leading telecommunications and technology companies. In his previous role as Worldwide Head of […]
ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision
A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]
Calling All Channel Champions: It’s Time To Get Your ABM On!
By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of channel, so it’s a huge revenue-generating opportunity for many of us. We know our channel partners are an extension of our sales team, but because […]
xAmplify Earns Certified Integration Designation With Marketo Engage; Added To LaunchPoint Ecosystem
xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s integration into Marketo Engage is designed to extend the data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics, […]
Impartner Acquires Referral Partner Management Solution Provider Amplifinity
Impartner, a partner relationship management (PRM) solution provider, has acquired the referral management software vendor Amplifinity. The acquisition enables Impartner to expand its channel technology offering with a solution that automates and formalizes referral processes for lead generation at scale. In addition, Impartner will also offer Amplifinity’s incentive management technology and integrations to a suite […]
Get Ready For Fall With This Summer Channel Check-Up
Make your last weeks of summer as effective as possible with these channel strategy tips By Theresa Caragol, Founder and CEO, AchieveUnite Summertime is in full effect. By now you’ve probably taken your “big summer vacation” or are right in the middle of it. Either way, you can start to feel the fall season knocking […]
Ingenico Group Debuts Channel Marketing Platform To Drive Partner Growth
Ingenico Group, a payment solution vendor, has launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico’s partners gain marketplace visibility and drive business growth. “Ingenico values the success of our partners and understands the importance of providing the tools necessary to […]
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