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Partnership Leaders Strives To Move Members Into C-Suite

The memos advising B2B companies that partner ecosystems will drive a $60 trillion economy by 2025 and be the main disruptor to current business models aren’t getting the attention they deserve from many C-Suite executives. When a survey this summer asked business professionals who have knowledge of the partnerships or channel function at their organization […]

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Relevize, A Channel Activation Solution Provider, Reports $6 Million Seed Round

Relevize, a channel activation solution provider, has raised a $6 million seed round led by global software investor Insight Partners, with participation from existing investors Hyperplane, Newfund, 1984.vc, and Weekend Fund. The latest round of funding will further accelerate product development as the company looks to enhance the platform’s engagement and reporting capabilities. Relevize’s platform is designed […]

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Are Tiers & Levels Right for Your Channel?

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group In two previous ChannelViews, I talked first about ways to determine if your channel program tiering and levels are still relevant. In the second part of my three-piece series, I looked at how segmentation of partners, instead of tiers, allows for personalized channel programs. In this third […]

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Sharing Intent Data With Partners Supports Prioritizing Prospects, Identifying Upsell Opportunities

To help partners more effectively generate sales qualified leads and convert them to customers, channel marketers are sharing insights gleaned from sophisticated buyer-behavior monitoring solutions and services. With the information, partners are able to prioritize prospects who are actively researching solutions and create personalized campaigns to engage them. The data can also be used to […]

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Survey Points To Partner Ops Managers As Critical Channel Program Drivers

The somewhat under-the-radar role of partner operations manager can have a significant impact on the performance of a company’s channel ecosystem program. According to a new report, The State of Partner Ops and Programs 2022, companies that invest in partner ops staff have stronger ecosystems that drive more revenue and better retain customers. Those with […]

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Channel Partners Split On Plans For Marketing Budgets In 2023

Slightly more than half of the channel partners responding to a “quick poll” by Candefero, an exclusive on-line community for the IT channel, are planning to increase their marketing budgets in 2023. But while 24% of the respondents said they will keep their marketing budgets at the same level, the remaining quarter of the respondents […]

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Sovos’ Flexible Channel Program Aligns With Partners’ GTM Strategies; Enables Referrers And Consultants

Global tax software provider Sovos has launched a new channel program that enhances alignments with its partners’ business models. Competitive incentives and other business-related program benefits were designed to assist partners in expanding their businesses in ways that best fit their go-to-market strategies. The program includes an array of consistent and accessible tools, training and […]

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At Vena, C-Suite Officer Tapped to Champion Ecosystem Program

Vena, a provider of a finance-focused planning platform, has elevated responsibility for its ecosystem program to a c-suite office. Allison Munro, previously the company’s Chief Marketing Officer, is now Vena’s Chief Marketing and Ecosystem Officer. In her new role, Munro, will work cross-functionally to connect Vena’s partner network, services, lines of business, intellectual property and […]

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Partner Ecosystem Expansion – The Answer To A Shaky Sales Forecast

By Gary Sabin, Vice President of Product Management, Impartner We live in an era of partnerships, and the term “partner ecosystem” is becoming increasingly popular. With a cloud and consumption economy in the limelight to facilitate buying journeys, ecosystems are crossing industries, and companies are catching on to the fact that they need to center […]

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GoTo Offers Partners Concierge Marketing Service To Generate Actionable Leads

GoTo, an all-in-one business communications and IT support platform, is striving to elevate the partner experience with its new Partner Concierge Program. Offering tailored digital marketing campaigns, co-branded and targeted based on a partner’s unique audience, the program is designed to maximize visibility with prospective customers and bring in new qualified leads. In addition to […]

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