Read All About It: Best-Practices For Publishing Engaging, Email-Minimizing Newsletters
To minimize the number of emails crowding their partners’ inbox, channel marketers should consider packaging multiple messages into newsletters. That was one of the important take-aways from a recent presentation on optimizing partner communications by Heather Margolis, CEO and founder of Channel Maven Consulting. When you add up the different messages vendors send to their […]
At Sage, Teaching Partners To Reel In Their Own Leads Gets Priority Status
At Sage, the business management solution provider, helping its partners drive more of their own pipeline is a top priority for 2019. Offering an expanded marketing program on a robust infrastructure, Sage is striving to help its partners “drive customers through the journey of selecting, considering and deciding what new technology they should bring into […]
Market Development Funds Blueprint
Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome. In addition, there are milestones and touchpoints that confirm whether the project is on track throughout the building process. Your promotional allowance program is no different. This simple analogy may seem obvious, but many marketers have assigned to their […]
Forrester Predicts Sales Of Incentive Management Solutions To Soar To $935 Million By 2024
The market for channel incentives and program management (CIPM) solutions will climb to $935 million by 2024, predicts Forrester. In its recently published report, “Now Tech: Channel Incentives And Program Management, Q1 2019, Forrester also predicted that another $1.9 billion will be generated in services in this ecosystem. Currently 29 channel software vendors offer CIPM […]
Service-Led Approach Can Drive Partner Engagement With Channel Marketing Solutions
Partner engagement with brand-provided marketing platforms remains relatively low, according to a study conducted earlier this year by Forrester Consulting. Of the 50 different channel partners included in the study, only 12% use the through-channel marketing (TCM) platforms provided by vendors. More encouraging news is that 35% of the partners are piloting solutions. Another 20% […]
Partners Seek More Training, Vendor Support To Market More Effectively, Study Finds
The 2019 State of Local Marketing Report offers a mixed bag of good and bad news for vendors striving to help their partners be better marketers. For example, the majority of respondents to the fifth annual survey by BrandMuscle, an integrated local and channel marketing solutions and services provider, are actively trying to learn more […]
Zift Partners With TrainOurTroops To Offer Veterans Easy Access To Online Training Programs
Advanced online training and certification in business solutions offered by the non-profit organization TrainOurTroops will now be easier to access thanks to support being offered by Zift Solutions. The enterprise channel management solution providers is enabling the 5,000+ U.S. military veterans and dependents served by TrainOurTroops to access the organization’s training classes on Zift’s ZiftONE Platform […]
5 Reasons Why Partner Rep Surveys Should Be A Key Part Of Your Channel Communication Program
By Brooke Friendly, Director of Marketing, ChannelAssist What if you could see into the minds of individual channel reps, establish direct communication with them and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible. And we’re not talking about reaching just top performers – the 5% that already love selling your products. […]
Allbound To Partner With Sisense To Empower Vendors With Robust Data Analytic Capabilities
Allbound, the partner relationship management (PRM) platform provider, will partner with Sisense, a provider of agile business analytics solutions, to provide greater visibility and utility of channel data. The integration of Sisense capabilities into Allbound’s PRM platform will empower users to create customized dashboards that provide deeper insights in key metrics. In a blog announcing […]
Zift Solutions Introduces All-In-One Platform To Support Critical Channel Program Activities
Zift Solutions, an enterprise channel management solution provider, introduced an all-in-one platform at an executive summit it hosted last month. ZiftONE is a comprehensive platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. ZiftONE is designed to eliminate data silos, disorganization, and disengagement caused by piecing together multiple point solutions […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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