Channel Marketer Report

Topics

The Cloud And Managed Services: The Incentive Impact

Industry shifts and market changes — such as the continued shift to cloud operations and managed services — also are motivating vendors to rethink their incentive strategies. Rather than implementing short-term initiatives, organizations are honing in on more long-term, loyalty-generating strategies that will contribute to yearly lead gen and sales goals.

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Act-On Software Launches Online and Social Media Tracking Tool

The Problem: The continued proliferation of end-user data across digital and physical channels has led to a new level of complexity for channel marketers. Online marketing strategies, such as search engine marketing and optimization, social media, and digital content present opportunities for organizations to optimize lead and demand gen efforts. However, poor reporting and visibility […]

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Understanding And Addressing Partners’ Marketing Strengths And Weaknesses

Countless research studies have honed in on the gap between vendors’ expectations of sales and marketing success, and partners’ overall capabilities to meet and exceed these expectations. To ensure successful channel marketing initiatives, organizations must “look at what partners have and what else they’re going to need to be successful,” said Heather K. Margolis, Founder […]

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RetailNOW 2012 Spotlights Growth of SaaS Models And Mobility

At this year’s RetailNOW conference, developed by the Retail Solutions Providers Association (RSPA), the growth of consumer-grade devices, SaaS business models and mobile payment will come to the forefront, offering technology providers, resellers and end-users in retail and hospitality the education to thrive and survive. The event will take place July 29, 2012, to Aug. […]

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Desktone Unveils New Partner Program To Accelerate Desktops as a Service Deployments

The consumerization of IT is changing the way people buy and manage desktops. As a result, SMBs and large-enterprise service providers are considering the benefits of Desktop-as-a-Service (DaaS) models. As a provider of DaaS offerings and virtual desktop infrastructure (VDI) solutions, Desktone has announced its new partner program: The Desktone Powered Program. Developed to provide […]

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DOCUWISE And Artisan Infrastructure Partner To Deliver Cloud-Based Managed Print Solutions

DOCUWISE, a Managed Print Solutions (MPS) provider and Artisan Infrastructure, the wholesale Infrastructure-as-a-Service (IaaS) provider, have partnered to provide VARs and Managed Service Providers (MSPs) a turnkey managed print solutions to deliver to their customers. DOCUWISE’s Print Environment System Organizer platform is now available as a template in Artisan Infrastructure’s Certified Solution Ecosystem, to allow […]

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Lantronix and OKI Data Americas To Co-Market xPrintServer

Lantronix, a provider of smart machine-to-machine (M2M) connectivity solutions, recently announced its alliance with OKI Data Americas, a printing solution provider. Through the partnership, Lantronix and OKI Data Americas will co-market the xPrintServer family of iOS print server appliances. Due to the increased demand of iOS devices, including the iPad, OKI will refer the xPrintServer […]

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Things Are Looking Up For SMBs [Infographic]

Small- and medium-sized businesses face multiple challenges when trying to grow their organizations, including: budgeting, limited financial and marketing resources, and smaller staffs. However, mobile technology and social networking sites have offered a sunny outlook for SMBs. In fact, 76% of SMBs are optimistic about their company’s growth in 2012. This infographic from Campaigner and […]

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Cisco Names Zones U.S. Authorized Digital Media System Partner

Zones, Inc., a provider of notebooks, desktops, displays and other technologies, recently announced its placement as Authorized Digital Media System (DMS) Partner status from Cisco. Through the new status Zones is recognized for fulfilling training requirements and program prerequisites to sell, deploy and support Cisco Digital Media System solutions. To qualify for Cisco’s Authorized DMS […]

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The Current State Of Channel Marketing [Infographic]

Channel-centric companies are facing multiple challenges: From finding and building relationships with optimal partners, to arming channel sales and marketing team with the optimal resources to boost brand penetration among end-users. This infographic offers a high-level overview of key trends and statistics brewing within channel organizations.  

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