Trapit And Addvocate Merge To Streamline Content Curation
A successful content strategy requires a mix of original, curated and syndicated content. However, marketers sometimes don’t always have the time or resources to create this optimal mix. While marketers spend approximately 28% of their time on content marketing, they said they’d spend nearly half of their time on content marketing efforts if time limitations […]
Datto Acquires Backupify
Datto, a hybrid cloud-based backup disaster recovery and continuity solutions provider, has acquired Backupify, a provider of cloud-to-cloud backup recovery solutions for SaaS applications, for an undisclosed sum. The acquisition will empower Datto to create a platform that will protect all business data, whether it is kept onsite or in the cloud. Together, the companies will protect […]
Second City Taps SAVO To Expand RealBiz Shorts Sales Content Library
SAVO is collaborating with Second City Communications, the business solutions division of improvisational theater company The Second City. With the partnership, Second City will expand its RealBiz Shorts Sales content library to include sales enablement. “Sales — like most business — is an act of improve,” said Steve Johnston, President of Second City Communications. “We’ve […]
Wistia Helps Accelerate Video Creation And Deployment
The Problem: In 2015, 52% of marketers will increase their video efforts, with nearly half taking the responsibility in-house, according to a recent Wistia survey. As more marketers become tasked with developing video content, they will need to learn how to develop effective content as well as measure the impact and ROI of the videos they have […]
The Future Of Channel Marketing
By Andy Grant, Bowan Arrow The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]
Sales Cycle: What Content Goes Where? [Infographic]
The typical sales cycle extends across four stages: Pre-sales, initial sales, mid-sales and final sales. According to a survey from Eccolo Media, blogs and e-newsletters are most helpful in the early stages of the buying journey. Then, more detailed content formats, such as white papers, videos and tech guides, help them make an educated decision. […]
Segmint Partners With Phizzle To Broaden Engagement Offerings
Segmint, Inc., a data-driven marketing technology provider, is partnering with Phizzle, a consumer engagement software company, to provide businesses with personalized engagement tools across a variety of marketing touch points. Using Segmint, marketers can deliver targeted messages to audiences based on Key Lifestyle Indicators (KLIs), which are established based on their interactions with advertisements. Through […]
Thinspace Partners With Xoom To Bring Desktop Virtualization To Texas SMB Market
Thinspace Technology Inc., a provider of cloud client and virtualization technology, has established a new partnership with Xoom Technology Group. With the partnership, Xoom will help meet the growing demand for desktop virtualization solutions in the San Antonio and Austin, Tex., areas — while also expanding Thinspace’s overall customer reach.
Study: 60% Of Channel Partners Say Poor Supplier Technology Hinders Profitability
By Brian Anderson, Associate Editor A study from Relayware finds that that 60% of channels partners blame inadequate supplier technology for subpar profitability. The study, titled: Partnering Automation Benchmarks, surveyed more than 150 channel partners to identify how suppliers transact business with their partners. While many channel partners are integrating cloud solutions into their portfolios, their […]
Globalscape Focuses On Creating A Thriving Channel
Over the past year, Globalscape, a secure information exchange company, has focused on bolstering its channel business. Despite having a loyal and diverse global customer base, the leadership team decided in early 2014 to expand sales initiatives and specifically, invest in developing a North American channel. Now at the tail end of the year, Globalscape […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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