Deal Registration Best Practices: What Vendors Need To Consider
Deal registration programs can help vendors influence partner behavior, enhance collaboration, reduce channel conflict and measure partner performance. At the same time, these programs provide vendors with real-time visibility into channel pipeline. The overall value of deal registration programs is clear: 80% of channel firms say that deal registration program is critical or an important […]
Elastic Grid Unveils New Platform To Streamline Partner Marketing
The Problem: The channel universe is evolving at a rapid pace. While channel sales reps were once confined to their desks, they are now constantly on the go. As partners attend customer and prospect meetings and network at trade shows, they need access to co-branded content, sales resources and other materials to help them close […]
Channel Incentive Program Best Practices
By Jim Sullivan, Director, Channel Sales, Kaspersky Lab North America It’s no secret that we’re in a highly competitive market in technology sales. It takes more than groundbreaking technology and innovative products to make the channel sales engine operate. Vendors can’t afford to put an incentive or program in place and simply hope for the […]
What Beer And Content Have In Common [Infographic]
Coming off of the July 4 holiday weekend, it seems appropriate that we get back into the swing of things by comparing the art of content marketing to brewing beer. If you think about it, good beer and good content have a lot in common: it’s refreshing, memorable and you want to share it with […]
Corporate Visions Acquires Sales Enablement Content Firm Launch International
Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to help companies improve their selling conversations. […]
Executing The Perfect Event
Despite the rise of digital marketing and engagement tactics, events still play a pivotal role in the channel ecosystem. After all, there is still tremendous value in face-to-face conversations with partners and prospects. “In-person events are still where it’s at because there’s nothing that replaces the face- to-face meeting and the warm handshake,” said Peter […]
MyLeads2Go Streamlines Channel Lead Gen, Content Management
The Problem: Many organizations spend an exorbitant amount of time and resources to produce compelling content for their audiences. Unfortunately, CRM and channel communications systems are not geared to help sales teams and channel partners take advantage of content marketing and efficiently track leads while on the go. As a result, sales teams are unable […]
7 Signs Of Data Meltdown
By Dion Picco, Sr. Director, Product Marketing, Progress Tired, headache, can’t focus? These are all symptoms that plague channel marketers around the world every day. If you’re experiencing any of these, you might be in a losing battle with your organization’s data. Ignore the symptoms at your own peril, as they will only get worse! […]
Harnessing The Power Of LinkedIn Groups For Your Channel
By Jeff Mesnik, Managing Partner, ContentMX What if you could have all of your sales leads in one room? It turns out that LinkedIn groups put all of your customers and prospects in one place, making it the perfect networking and sales tool for business-to-business organizations. Help your channel partners harness the power of LinkedIn […]
The Art And Science Of Content Marketing [Infographic]
Successful content marketing requires a combination of art and science. Like peanut butter and jelly, or spaghetti and meatballs, art and science must coexist for organizations to get the most out of their investments. After all, you can have the most aesthetically pleasing, creative piece, but it won’t get anywhere unless you analyze how many […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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