ContentMX Mobile App Enables Seamless Content Sharing
The Problem: Companies often struggle with creating and sharing enough content to sustain a successful content marketing strategy to and through their partner networks. Some channel enablement solutions focus on distributing vendor content to partner sites, while others are simply tools that give partners the ability to run their own marketing programs. The Solution: […]
The Anatomy Of A Perfect Event [Infographic]
Events take time, excessive planning and lots of money to promote and execute. Because events are such large investments, it’s imperative that organizations take the right measures to plan and promote their events effectively. This infographic, courtesy of Formstack, outlines the characteristics of a successful event.
Microsoft Launches Surface Pro 3 Without Channel Strategy Change
Larry Walsh, Channelnomics Microsoft Corp. has started a new war — the secret weapon is a sleek hybrid computer that supersedes the value of existing tablets and legacy laptops — and it’s choosing to open this new front without its reseller army. Today, Microsoft took the wraps off Surface Pro 3, a larger, lighter and […]
TIE Kinetix Launches Sales Resource Center
TIE Kinetix, a software-as-a-service (SaaS) provider of channel demand generation and sales conversion solutions, has launched its latest solution, The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.
Swipely Now Managing $2 Billion In Merchant Sales
Swipely, a cloud-based analytics and marketing platform for restaurant, hospitality and retail brands, has experienced significant growth over the past year. The company is now managing more than $2 billion in annual sales via its platform, a 100% increase over the past six months. With its latest Summer ’14 product release, Swipely is providing a variety of […]
Euclid Introduces Reseller Program
Euclid, a provider of mobile location analytics solutions, has launched a reseller program to enable certified, third-party partners to sell and distribute Euclid’s solution as part of their existing Wi-Fi service packages. With the launch of its Reseller Program, Euclid is working with several Wi-Fi channel partners like General Datatech (GDT) and Tekmark Global Solutions to deliver best-in-class analytic […]
The Channel Marketer’s Guide To Demand Generation
The average buyer is 57% through the purchase decision process before engaging a sales rep, according to research from Google. That means buyers are turning to the web to get their information. Are you and your partners giving prospects the information they need to make the best decision? There are a variety of new channels […]
Are Channel Incentive Programs Leaving Sales On The Table?
Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research from parago, a rewards-based incentives company that designs, implements and manages programs for the channel. Specifically, lead generation and deal registration strategies are not as successful as they should be, according to respondents, because they are still […]
Progress Software Introduces New Partner Empowerment Tools
Progress Software has been committed to delivering market-leading technology innovations that empower their partners and customers to dramatically improve the development, deployment, integration and management of their business applications. With more than 2,000 partners, Progress Software’s Partner+ Program is dedicated to helping its partners turn ideas into business realities through thought leadership and technical empowerment […]
Trapit Streamlines Content Curation
The Problem: Up to 57% of marketers share 10 or more pieces of content every day to engage their customers, according to research from Trapit. However, 45% of marketers say they typically don’t meet their curation goals and are not equipped to share the variety or number of resources they should. The Solution: Trapit has […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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