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360pi Launches New Partner Program With Tech Leaders

Pricing and product intelligence company 360pi has launched a new partner program designed to help existing partners — including Crossmark, IBM, Predictix and Rise Interactive — leverage the company’s pricing intelligence offering within their existing solutions. Program participants will have access to a detailed framework, empowering them to help retail customers create winning pricing strategies, […]

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Accucode Ventures Into Managed Services With InDemand Technologies

Accucode, a reseller of automatic identification and data capture (AIDC), mobile, wireless, POS and other technology solutions, has launched an LLC called InDemand Technologies. Headquartered in Austin, Tex., InDemand Technologies will equip VARs, OEMs, ISVs and distributors with a portfolio of managed services they can offer to their customers. “We’ve seen seminal changes in the […]

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How SMBs Combat The Big Guys In Channel Marketing: DIY

The marketing industry is in a midst of a DIY — or “do-it-yourself” — revolution. What does this mean? Download this thought leadership article to find out. A DIY strategy empowers businesses to automate marketing campaign execution and content delivery using Software-as-a-Service (SaaS) solutions.

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Modernizing Program Measurement

By Brian Anderson, Associate Editor Technological innovation has helped the channel landscape evolve to become a more automated, data-driven ecosystem. Although channel organizations invest extensively in their programs, many channel marketers still struggle with measuring the ROI of their to and through partner marketing initiatives. In a recent CCI webinar, titled: The Rise Of Modern […]

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3 Steps To Successful Voice Of Partner Programs

Channel partners are central to the success of high-tech vendors, helping to generate more than a trillion dollars in annual sales. To help maximize partner relationships, and ensure partners remain loyal, vendors are implementing voice of partner (VoP) programs, which help companies collect detailed data and feedback from channel partners. However, a new study from […]

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Are You Optimizing Social Media For Your Channel?

 The social media space is constantly changing. Although sites such as LinkedIn, Facebook and Twitter have been recognized as valuable outlets for businesses to connect with partners and prospects, many marketers, especially in the channel, are struggling to share the right content, at the right time, with the right people. In an effort to outline […]

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OptifiNow Helps Mountain West Financial Streamline Relationship Management

Up to 79% of marketing leads never convert to sales due to insufficient lead nurturing efforts, according to research from Marketing Sherpa. Nearly two thirds (65%) of B2B marketers don’t have lead nurturing processes in place. Mountain West Financial, a mortgage brokerage with more than 400 employees, half of which are field-based agents, has improved […]

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Secrets Of A Killer Blog Post: References [Infographic]

Creating quality content requires more than a few stats. After all, with so much content available with a tap of a finger or click of a mouse, it takes much more to stand out.  This infographic, courtesy of WhoIsHostingThis.com, outlines a series of sources marketers can refer to while creating their content. 

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Zebra Technologies Buys Motorola Enterprise Business For $3.45 Billion

In a move that will seemingly shake up the retail hardware industry, Zebra Technologies has entered a definitive agreement with Motorola Solutions to acquire Motorola’s Enterprise business for $3.45 billion in an all-cash transaction. The purchase, which was approved by the Zebra and Motorola Boards of Directors, is expected to be finalized by the end […]

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Zerista Meeting Hub Helps Companies Get The Most Out Of Events

The Problem: Planning and executing events can be a daunting process. Yet partner summits and annual user conferences are an integral part of companies’ sales and marketing efforts. To ensure they — and their sponsors — get the most out of their events, companies need cohesive solutions that offer content, resources and updates to event […]

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