Mobile Powers Up Channel Sales And Partner Engagement
The total number of smartphone users worldwide will reach 1.75 billion by the end of 2014, according to estimates from eMarketer. Tablet adoption also is expected to experience a strong growth trajectory, with the tablet market expected to increase 47% this year, according to Gartner. And the overall benefits of mobile devices have never been […]
PeopleLinx Helps Power Up Social Engagement Strategies
The Problem: Nearly every company in the world has employees on LinkedIn, Twitter and other social networks to represent the corporate brand, products and services. Unfortunately, most companies are missing the opportunity to showcase their capabilities, deepen relationships and engage with prospects. Employees’ profiles undersell themselves and the company. Employees don’t connect to their business […]
The What And The Why Of Partner Profitability
By Diane Krakora, CEO, PartnerPath The balance of power is shifting. Gone are the days when solution provider partners begged to be included in vendor partner programs. Instead, solution providers have become savvy about which vendor’s lines to carry and are trimming unprofitable vendors from their line cards. In this dawning age of partner clout, […]
How To Build Successful Channel Incentive And MDF Programs [Infographic]
Need a quick reference sheet for managing channel incentive and MDF marketing campaigns? CCI has created this infographic just for you. Bellow you’ll see a rundown of channel incentive types, complete with pros and cons, some key partner scorecarding metrics, types of rewards commonly used, and a guide for channel accounting, breaking out contra vs. […]
Merchant Warehouse Partners With Camaleon Systems
Merchant Warehouse, a provider of payment technologies and merchant account services, has established a partnership with Camaleon Systems, a “bilingual” point of sale (POS) provider, to connect with the 40 million Americans speaking Spanish at home. Through the partnership, Merchant Warehouse will bring its Genius™ Customer Engagement Platform™ to Camaleon Systems’ growing customer base of small- and medium-sized businesses. […]
QTS Boosts 2013 Revenue By 21% With Help From Partners
QTS Realty Trust, a data center facilities and managed service provider, saw revenue increase by 21% year over year. The QTS partner program helped contribute to this annual growth: 74 partners closed sales throughout the year, and helped add the 54 customers. QTS named Converged Network Services Group (CNSG), a telecommunications and data center consulting […]
Vendor Selection Checklist For Through-Partner Marketing Automation Software
More B2B marketers are using digital channels, such as social and mobile, to attract and interact with customers. As a result, new technology such as through-partner marketing automation will quickly go from “cool” to “critical.
TreeHouse Interactive Adds New Features To Reseller View Solution
TreeHouse Interactive, a cloud-based partner relationship management (PRM) and marketing automation platform provider, has unveiled new features for its Reseller View PRM solution. The new features give users the ability to regulate which partners can access, edit, approve, change or integrate with data stored in the solution. This gives users greater control over creating new […]
DocuSign Partners With NetSuite To Offer Combined Solution
DocuSign and NetSuite have partnered to offer an integrated solution that combines the DocuSign Digital Transaction Management (DTM) platform with the NetSuite SuiteCloud Computing Platform. The DocuSign SuiteApp is designed to help companies accelerate transaction times and boost customer service, while also increasing ROI. The solution also can provide users with enhanced security, and help business […]
Realizing The Value Of Content Curation Across The Channel
Research conducted by SiriusDecisions has confirmed what some marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally. With 67% of the researching and consideration process now done online, most buyers are first turning to search engines. So how can vendors and their partners get found […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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