ScanSource POS and Barcode, a value-added distributor of automatic identification and data capture and POS solutions has expanded its relationship with Motorola Solutions. As part of the expanded relationship, ScanSource POS and Barcode will offer the Motorola Solutions Industrial Mobile Computing (IMC) products. With the addition of this new product line, ScanSource resellers will have […]
In an effort to drive channel engagement and loyalty, DataGravity, a start-up created to help “turn data into information,” has created a new program that will offer partners insider access into the company’s solution. DataGravity is in the process of recruiting a select group of channel partners for the early-access program based on their expertise […]
Kaspersky Lab North America has launched a new service program designed to help partners increase and improve communication touch points with customers. The Certified Service Provider (CSP) Program and Premium Support offerings will enable partners to drive revenue while ensuring optimal solutions are delivered to customers by Kaspersky Lab. Partners participating in the program will be able […]
Although marketing automation can present a variety of benefits to B2B organizations, businesses must determine new workflows or processes to optimize their investments. To successfully implement new ways to track, manage and nurture accounts in the sales funnel, the demand generation team needs to be aligned with definitions of various lead stages as well as […]
ASG Software Solutions has launched a new Global Partner Program as part of a new corporate go-to-market strategy. In addition to the program, ASG is altering its sales model, marketing approach, tools and systems in order to expand partnerships. The launch comes alongside the appointment of Michael Mayer as VP of System Integrators and […]
FalconStor Software, Inc., a data protection and migration solution provider, has redesigned and re-launched its PartnerChoice Partner Program to include better incentives and support for solution and service providers, distributors and alliance partners. Two new levels are available within the PartnerChoice Program — Affiliate and Premier — with each consisting of new revenue goals, increased discounts […]
ALPHA Marketing and purechannelapps have entered a strategic partnership in which the companies will establish a joint marketing solution offering for clients in the technology, telecom, retail, financial services and life sciences sectors. With the new partnership, ALPHA and purechannelapps will combine their expertise in the channel marketing and social media arenas. Using the purechannelapps […]
Loyalty Builders, a real-time marketing and analytics company, has created a new partner program, called Full Circle, to help bring individualized marketing to marketers worldwide. Through the program, clients will be able to use Loyalty Builders’ individualized marketing platform, Longbow 2.0, in conjunction with partner services and solutions to create real-time personalized campaigns. Full Circle partners […]
GSI, Inc., a full-service technology, application and development company, has become a platinum partner in Oracle’s PartnerNetwork (OPN) program. The appointment comes as a result of GSI’s extensive JD Edwards capabilities and overall commitment following its acquisition of Andrews Consulting Group. GSI and Andrews Consulting were previously Oracle gold-level partners. GSI offers a variety of services, […]
A standard process for channel players is the passing of leads off to partners. However, without the proper infrastructure in place, this standard procedure could quickly become convoluted, leading to lost opportunities and sales.