Monetate Develops Partnership With Hybris
Monetate has announced a strategic partnership with hybris software, an SAP company. Through the partnership, hybris customers will be able to quickly and easily integrate Monetate’s functionality into the hybris B2B and B2C Commerce platform. Pragiti, a certified hybris technology partner, built the “add-on,” which will be available to customers via the Extend online integration […]
Infinite Peripherals Partners With Mercury Payment Systems
Infinite Peripherals, Inc. (IPC), a mobile point-of-sale (POS) developer, has established a new partnership with Mercury Payment Systems, LLC, a payment technology and service provider for small to mid-sized businesses (SMBs). Through the business relationship, IPC has integrated into Mercury’s payment processing platform, MercuryPay, to provide a secure payment solution compatible with IPC products, including […]
B2B IT Buyers Favor Search And Social Media, Survey Reveals
IDG Connect’s survey of more than 400 enterprise respondents involved in IT purchase decisions shows that social networking is popular among B2B IT buyers in making technology purchase decisions. According to the report, titled Connecting Conversations To Content, 86% of B2B IT buyers are currently using social media networks in their purchase decision process. Search is […]
Incenting Channel Behavior: 10 Behaviors To Reward And Encourage In 2014
By Daniel Hawtof, VP, Business Solutions, Global Channel and Employee Practice, Parago Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence behaviors earlier in the relationship continuum. They know […]
The State Of Through-Partner Marketing: How To Enable Today’s Modern Channel Marketer
For today’s channel marketers, time and resources are slim, leaving little room for failure. Not only are resellers urged to generate leads and drive sales for their partners, they are, for the most part, forced to do more with less. In fact, marketing budgets are down approximately 0.5% this year, while IT marketing revenues are […]
Channel Marketer Report 2014 Trends And Expectations
Earlier this month, Channel Marketer Report published its 2014 Trends & Predictions article, which spotlighted insights from top channel sales and marketing thought leaders. Due to the success of the piece, we have turned it into a free, PDF report. Feel free to read at your leisure, or share with your colleagues. Happy reading! Complete […]
Elastic Grid Offers Channel Partners And Suppliers In-Depth ROI Reporting
The Problem: According to a recent SiriusDecisions Research Brief, marketing ROI is more important than ever before. Why? Because marketing’s exposure has grown significantly, especially in the channel. Expect to hear: “We will not fund what we cannot measure.” In 2014, more than ever before, channel marketers need to demonstrate a clear return on investment. […]
GlobalSCAPE Forms Strategic Alliance Ingram Micro
GlobalSCAPE, Inc., a developer of secure information exchange solutions, announced it now has products available through Ingram Micro Inc.. The strategic alliance, established through aggregator DistiNow, was developed to extend Globalscape’s reach into new markets and geographical locations, according to Matt Goulet, VP of Sales at Globalscape. “This strategic alliance with Ingram Micro will give us the reach […]
TagMan Joins Demandware LINK Technology Partner Program
TagMan, a provider of tag management, marketing data and attribution solutions, has joined the Demandware LINK Technology Partner Program. The move will enable a pre-built integration between TagMan’s Marketing Data Platform and Demandware Commerce, enabling clients to quickly implement the tag management solution. “Merchants will be able to configure their own web sites through Demandware […]
Vartopia Adds New Features To Deal Registration Network
Vartopia, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network. More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal […]
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