2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales
By Glenn Taylor, Associate Editor While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content had a significant influence on a decision. While the buying process is getting longer and buyers continued to wait to engage with […]
High Street Partners Announces Global Partner Program
High Street Partners, the leader in international business software and services, recently launched its Global Partner Program. This new channel program was created to provide its partners, which include value added solutions providers and consulting and technology companies, with the tools and resources they need for success, such as dedicated partner management and access to field-based, market […]
Infor Launches Micro-Vertical Product Program
Infor, a provider of business application software, has announced a new micro-vertical product program for partners based on the Infor Mongoose development framework. Unveiled officially at the Infor Americas Partner Summit in July 2013, the program is designed to provide partners with new opportunities to grow a profitable and sustainable business around Infor applications. The […]
Dell Adds Google Cloud Platform To Cloud Partner Program
Dell has announced that it intends to add the Google Cloud Platform and its compute, storage and application services to the Dell Cloud Partner Program in 2014. Developers and businesses worldwide through that belong to the Dell Cloud Partner Program will have access to the application services. “Putting the power of cloud in our customers’ […]
Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital
Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]
NQ Mobile Partners With Ingram Micro To Bring Security Apps To EMEA
NQ Mobile, a mobile internet services provider, has established a new partnership with Ingram Micro to distribute NQ Mobile security applications for Android devices throughout the EMEA region. “NQ Mobile’s agreement with Ingram Micro Mobility furthers our fight to safeguard mobile users’ safety and privacy in regions where these threats are rapidly rising,” said Geoff Casely, […]
Invoca Increases Revenue By 650% With Bandwidth Integration
Bandwidth, an Internet and telephone service provider, announced that it has partnered with Invoca to enhance Invoca’s back-end call marketing automation software. The partnership was established to help improve Invoca’s API call marketing efficiency and user interface, while also supporting real-time optimizations that will provide call marketing to its current and future customers. Since offering […]
Digimind Social Helps Businesses Track, Respond To Social Feedback
The Problem: Consumers produce, on average, 4.5 billion Facebook “likes,” 400 million tweets and 5 billion Google searches a day. This equates to a staggering amount of potentially powerful data on a brand or company. However, this variety and velocity of data is overall very difficult to rack, analyze and leverage to improve business results. […]
Exceeding Customer Expectations With Mobile And Social Marketing
By Brian Anderson, Associate Editor New marketing trends and mediums are emerging at what seems like a daily basis. Social and mobile, however, are becoming key channels to help businesses improve relationships with partners, customers and prospects, as well as extend the life of their content marketing resources. Yet overall, many marketers still are struggling […]
BloomReach Launches New Partner Program
BloomReach, a Big Data marketing applications provider, has created a new partner program that will offer complementary BloomReach applications that can be implemented without interfering with the partner’s current setup. The partner program is split into two separate groups. BloomReach Ready is a certification given to partners that are fully integrated with BloomReach mobile, organic […]
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