MarketingAdvocate: The Next Generation Of Channel Marketing
Beyond the world of cold calling and batch-and-blast emails is a world full of personalized messages and compelling nurture campaigns. This world was created by marketing automation platforms, which bake digital demand generation into marketing. As a result, businesses of all sizes can reach larger audiences and effectively target prospects.
GigeNET Offers Rewards For Referrals In New Partner Program
GigeNET, a full service hosting and DDoS protection solutions provider, has announced the launch of a new referral channel program. With the new initiative, GigeNET will reward partners with a commission for each customer referral, while delivering service to referred customers without any participation required from the referral partner. There are no prerequisites that need to […]
CommScope Expands PartnerPRO Network
CommScope, a multinational network infrastructure provider, has announced that it is expanding its PartnerPRO Network with two new programs that will offer partners building-performance lighting solutions and data center infrastructure management (DCIM). With the acquisition of two enterprise intelligence solution providers within the past year, iTRACS and Redwood Systems, CommScope plans to grow its service […]
Unify Embraces Content Syndication In Channel-Wide Rebrand
Unify, formerly Siemens Enterprise Communications, was not only faced with the challenge of rebranding its channel, but also ensuring all partners had brand-consistent content at the moment the new company namewas unveiled. “The mission for a rebrand project is simple: to ensure everything is updated, on time and with minimal resources, while being communicated to […]
Triad Reaches ServiceNow Preferred Partner Status
Triad Technology Partners, a cloud solutions provider for enterprise IT, has achieved ServiceNow Preferred Partner Status, a designation that recognizes Triad’s investment in training and certification programs to provide high-quality ServiceNow implementations. “Preferred Services partners demonstrate proficiency and expertise on the ServiceNow platform to successfully implement IT service automation more efficiently and effectively,” said Tom Moore, […]
Perforce Expands Partnership With NetApp
Perforce, an enterprise-class version management solutions provider, has deepened its partnership with NetApp, a computer storage and data management company. By joining NetApp’s Alliance Partner Program, Perforce will be able to increase the workflow of a various number of industries that use NetApp’s unified storage platform. NetApp’s FlexClone technology, used in conjunction with Perforce’s enterprise […]
Swipely Aims To Add More Than 100 Channel Partners By 2014
As a prominent player in the payment processing and marketing space, Swipely takes a two-pronged approach to growing its business: through direct sales and marketing initiatives, and now, its channel. Despite the fact that the Swipely channel program was only formalized in 2013, the company has found success in helping companies that serve restaurants, bars, […]
Quantum Launches Alliance Program, Offers Cloud Backup Service To Partners
Quantum Corp., a big data management and data protection solutions provider, has launched the Quantum Alliance Partner Program, a program that will deliver managed service providers (MSPs) and value added resellers (VARs) a cloud backup service to help accelerate company growth. The Quantum Alliance Program will allow MSPs and VARs to sell Backup-as-a-Service (BaaS) under […]
SalesFUSION Launches New Partner Program, Updates Dynamics Integration
SalesFUSION, a marketing automation platform provider, has announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both programs effortlessly. The new partner program, which was unveiled at […]
Pathable Enhances Engagement, Follow-Up For In-Person Events
The Problem: Vendors and partners rely on conferences, summits and other events to build relationships, collect feedback and, of course, generate opportunities and leads. However, it is sometimes a challenge for executives to follow-up with new connections in a timely, efficient manner, while delivering the information needed to further the relationship. The Solution: The Pathable event experience […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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