Channel Marketer Report

Topics

ChannelChat: David Gosman, pcAmerica

As new tools and technologies continue to be released at a rapid pace, trends in retail, restaurant and hospitality will evolve at a more rapid pace. Mobile in particular has had an incredible impact on new partnerships and releases from companies across the channel, as well as the engagement strategies retailers, restaurants and other organizations […]

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ChannelChat: Justin Scopaz, Ingram Micro

As a distributor, Ingram Micro’s main obligation and goal is to connect its reseller partners with the optimal hardware and technology providers for their solutions. At RetailNOW, the company had the unique opportunity to access both sides of the channel, network and learn more about trends that are shaking the industry. During this episode of […]

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Digium Drives Partner Leadership With Content Syndication

Vendors and OEMs are feeling the pressure to optimize content marketing strategies and stand apart from competitors in a crowded marketplace. While developing memorable and compelling thought leadership via white papers, E-books, webinars, and even infographics and blogs, is a daunting task in itself, distributing content to partners efficiently is a whole other struggle for […]

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ChannelChat: Dina Moskowitz, SaaSMAX

The cloud and managed services both are presenting solution providers a new opportunity to boost awareness. Similarly, these new market developments are allowing a more seamless way for resellers to offer new solutions and services. However, reaffirming data security and PCI-compliance remains an ongoing struggle for organizations, according to Dina Moskowitz, CEO of SaaSMAX. During […]

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Partnerpedia Offers Platform To Build Partner Ecosystems, Drive SaaS Growth

The Problem: More organizations are noting the benefits of making enterprise applications, data and resources available in the cloud. In fact, recent research from CompTIA indicated that 63% of IT organizations are focusing on establishing cloud-based delivery models within the next year. However, once organizations make apps and cloud-based services available to end-users, how can […]

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ChannelChat: Kathleen Curry, NCR

Kathleen Curry from NCR discusses the company’s goals for the RSPA RetailNOW event in Las Vegas. “A big part of NCR’s vision is around the consumer – our customers’ customers. We talk with our partners about how the consumer has changed.” She also talks about how VARs can leverage mobile to increase their value to […]

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ChannlChat: Erick Vlugt, VeriFone

Erick Vlugt from VeriFone shares insights about attendance at the RSPA RetailNOW event in Las Vegas. “Eight out of 10 retailers use VeriFone right now,” he noted. “A good part of that success is working with our channel partners.” The event is a “two-way conversation” about what the partners need and what VeriFone needs, Vlugt […]

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Systematic Channel Partner Recruitment

Operating in the channel, and obtaining a reliable network of partners and resellers, is an invaluable opportunity for technology providers to boost sales and improve their customer bases. However, establishing this network of loyal partners can be a daunting challenge. Questions that countless organizations ask include:

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How Do You Define A Lead?

The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.

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ChannelChat: Nelson Gomez, HP


With more than three decades of experience selling through and with partners and resellers, HP is focusing on developing winning partner programs to optimize sales and engagement within the retail community. 
 “When you come to RetailNOW you really look at how you build partner programs and execution models for sell through and sell with […]

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